Lifecycle Marketing Manager

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Parsley Health

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Supplements • Medical Care • Personalized Health Plans • Health Coaching • In Depth Lab Testing

201 - 500 employees

Founded 2016

⚕️ Healthcare Insurance

🧘 Wellness

💰 Series B on 2020-11

Description

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention. • Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing. • Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments. • Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders. • Manage and improve CRM strategies across email, SMS, and other channels. • Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn. • Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns. • Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

Requirements

• Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing. • Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment. • Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable). • Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights. • Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages. • Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail. • Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on. • Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.

Benefits

• Equity Stake • 401(k) + Employer Matching program • Remote-first with the option to work from one of our centers in NYC or LA • Complimentary Parsley Health Complete Care membership • Subsidized Medical, Dental, and Vision insurance plan options • Generous 4+ weeks of paid time off • Annual professional development stipend • Annual wellness stipend