Lifecycle Marketing Manager

October 11

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Logo of Parsley Health

Parsley Health

Supplements β€’ Medical Care β€’ Personalized Health Plans β€’ Health Coaching β€’ In Depth Lab Testing

201 - 500

πŸ’° Series B on 2020-11

Description

β€’ Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention. β€’ Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing. β€’ Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments. β€’ Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders. β€’ Manage and improve CRM strategies across email, SMS, and other channels. β€’ Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn. β€’ Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns. β€’ Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

Requirements

β€’ Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing. β€’ Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment. β€’ Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable). β€’ Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights. β€’ Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages. β€’ Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail. β€’ Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on. β€’ Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.

Benefits

β€’ Equity Stake β€’ 401(k) + Employer Matching program β€’ Remote-first with the option to work from one of our centers in NYC or LA β€’ Complimentary Parsley Health Complete Care membership β€’ Subsidized Medical, Dental, and Vision insurance plan options β€’ Generous 4+ weeks of paid time off β€’ Annual professional development stipend β€’ Annual wellness stipend

Apply Now

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