Manager, Lifecycle Marketing

December 21, 2024

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Snap Finance

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Snap Finance is a financial services company that offers flexible payment plans and lease-to-own options for consumers looking to purchase furniture, mattresses, wheels, tires, appliances, electronics, and jewelry. Snap Finance takes a unique approach to creditworthiness, making it easier for customers to access credit without impacting their FICO credit scores. The company partners with over 150,000 in-store and online retailers, providing an instant shopping power and convenient payment options. Snap Finance is designed to make shopping stress-free with quick application processes and versatile financial solutions.

1001 - 5000 employees

Founded 2012

💸 Finance

💳 Fintech

🛒 Retail

📋 Description

• You’ll contribute to the B2C and B2B lifecycle marketing end-to-end experience, from defining key segments and corresponding KPIs to optimizing each experience through robust experimentation and finding new ways to interact with our customers and merchants. • This role will be focused on crafting and executing cross-channel marketing programs that educate users about key Snap Finance products. • You will also be involved in our efforts to cross-sell and create long-term engagement with our consumers, unlocking a huge opportunity for Snap Finance. • The ideal candidate is an up-and-comer who is comfortable diving into the numbers and details to find the optimal solution and thrive in a fast-paced environment. • Candidates should have proven success in managing a variety of lifecycle/retention marketing programs, an entrepreneurial attitude, and analytical skills. • Candidates should also have a proven track record working in a cross-functional, collaborative, and idea-oriented environment as he/she will partner closely with Analytics, Growth, Product Marketing, Creative, and Legal teams.

🎯 Requirements

• 4+ years of experience in lifecycle marketing and CRM • Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses • The ability to set goals and manage rapidly shifting priorities & timelines • The ability to digest large data sets, communicate critical insights, and ask the right questions due to your analytical skillset • Experience in customer segmentation strategies and customer management across multiple channels (omnichannel), deliverability, and CAN-SPAM laws • Experience with marketing automation/CRM systems, pushing the boundaries of what those systems can do, Braze experience a plus • The ability to think critically and develop creative solutions around (technical or resource) limitations • Strong organizational skills and an impeccable eye for detail • Previous experience in FinTech a bonus • Good knowledge of relevant programing language and scripting • Security/Performance testing experience is a plus • Mobile (Native) testing experience is a plus • ISTQB or other certification is a plus

🏖️ Benefits

• Generous paid time off – we encourage you to recharge and spend time with family. • Medical, dental & vision coverage • Employee Assistance Program to support your wellness. • 401K with company match • Company-paid life insurance + supplemental options • Company-paid short-term disability, long-term disability, and legal coverage • More…