Manager, Lifecycle Marketing

Yesterday

🇺🇸 United States – Remote

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

Snap Finance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💸 Finance

💳 Fintech

🛒 Retail

Description

• You’ll contribute to the B2C and B2B lifecycle marketing end-to-end experience, from defining key segments and corresponding KPIs to optimizing each experience through robust experimentation and finding new ways to interact with our customers and merchants. • This role will be focused on crafting and executing cross-channel marketing programs that educate users about key Snap Finance products. • You will also be involved in our efforts to cross-sell and create long-term engagement with our consumers, unlocking a huge opportunity for Snap Finance. • The ideal candidate is an up-and-comer who is comfortable diving into the numbers and details to find the optimal solution and thrive in a fast-paced environment. • Candidates should have proven success in managing a variety of lifecycle/retention marketing programs, an entrepreneurial attitude, and analytical skills. • Candidates should also have a proven track record working in a cross-functional, collaborative, and idea-oriented environment as he/she will partner closely with Analytics, Growth, Product Marketing, Creative, and Legal teams.

Requirements

• 4+ years of experience in lifecycle marketing and CRM • Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses • The ability to set goals and manage rapidly shifting priorities & timelines • The ability to digest large data sets, communicate critical insights, and ask the right questions due to your analytical skillset • Experience in customer segmentation strategies and customer management across multiple channels (omnichannel), deliverability, and CAN-SPAM laws • Experience with marketing automation/CRM systems, pushing the boundaries of what those systems can do, Braze experience a plus • The ability to think critically and develop creative solutions around (technical or resource) limitations • Strong organizational skills and an impeccable eye for detail • Previous experience in FinTech a bonus • Good knowledge of relevant programing language and scripting • Security/Performance testing experience is a plus • Mobile (Native) testing experience is a plus • ISTQB or other certification is a plus

Benefits

• Generous paid time off – we encourage you to recharge and spend time with family. • Medical, dental & vision coverage • Employee Assistance Program to support your wellness. • 401K with company match • Company-paid life insurance + supplemental options • Company-paid short-term disability, long-term disability, and legal coverage • More…