Senior Segment Marketing Manager

March 27

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Ever.Ag

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Ever. Ag is a technology and services company specializing in the agricultural supply chain, providing solutions for dairy, agribusiness, and livestock industries. They integrate data-driven platforms and artificial intelligence to optimize supply chain operations and manage risks. Their offerings include market insights, risk management strategies, and digital agronomy solutions, aiming to enhance sustainability and profitability in agriculture. Ever. Ag also provides advanced planning and data science applications to drive efficiency and reliability across food systems.

Dairy Industry • Livestock Industry • Animal Protein • Meat Industry • Agribusiness SaaS

501 - 1000 employees

🌾 Agriculture

🤖 Artificial Intelligence

🤝 B2B

📋 Description

• The Sr. Segment Marketing Manager will work cross-functionally to contribute to Ever.Ag’s revenue growth in our fast-growing Livestock and Animal Protein business unit. • This position will be involved at every touchpoint, building brand awareness and developing demand to contribute to our financial goals. • The Sr. Segment Marketing Manager will work collectively with sales, operations, business stakeholders, and our marketing center of excellence helping to drive agriculture industry strategies for lead generation, product education, event management, and market awareness. • Define, own, and drive the comprehensive marketing strategy for the Livestock & Animal Protein business unit. • Lead the creation and management of detailed marketing and project calendars, ensuring strategic initiatives are prioritized and executed effectively. • Oversee and optimize campaigns and work schedules for assigned business units, ensuring maximum impact and efficiency. • Cultivate and maintain robust relationships with key stakeholders across Ever.Ag, fostering collaboration and ensuring seamless workflow integration. • Ensure the flawless execution and timely delivery of all marketing projects, maintaining the highest standards of quality and performance. • Develop precise project timelines and ensure meticulous adherence, driving projects to successful completion with exceptional accuracy. • Ensure that the team’s marketing project goals are understood and all the required communication tools identified to achieve those goals. • Deeply understand the company’s products and client base, crafting marketing projects and campaigns that resonate with the company’s vision and culture. • Other duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, communications, or related field • A minimum of 8 years of project management, segment marketing, or relevant experience • Agriculture (preferably in Livestock and/or Animal Protein) industry experience REQUIRED • Strong project management skills REQUIRED • Strong knowledge of website analytics tools • Well-versed in using social media strategies to attract customers/prospects • Experience in Marketo, HubSpot, and Salesforce.com preferred • Experience in a project management tool like Asana or CoSchedule preferred