Lifecycle Marketing Lead

March 26

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $108k - $135k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

Apply Now

Receive Emails with Similar Jobs

SMU Business Intelligence and Analytics

WebsiteLinkedInAll Job Openings

SMU Business Intelligence and Analytics (SMUBIA) is a student club in Singapore Management University. Our club focuses on creating a community for the data people in and around SMU.SMUBIA organizes a number of key activities – industry talks, software workshops, competitions, and opportunities to meet up fellow data scientists and learn from them. Being a member of BIA, you can learn how data analytics is used in the industry, the various ways how data analytics can be used and current data trends. BIA members also get exclusive invites to workshops covering in-demand skills.In 2017, SMUBIA started it first dedicated co-learning community- the data associate program which meets weekly to build capabilities together. The sessions cover Python, Tableau, and various AI & ML relevant sharing.

Data Analytics • Data Visualisation • Data Cleaning • Machine Learning • Education

201 - 500 employees

Founded 2017

📋 Description

• We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing. • In this role you’ll own the lifecycle marketing strategies supporting our patient, provider, and payer audiences and will be responsible for executing to bring these critical communications to life. • For the patient, it spans a patient’s entire lifecycle with us – nurturing them from their initial interaction with us to meeting their treatment goals to turning to SonderMind the next time they need mental healthcare based on the strength of their first experience with us. • It also spans the different owned channels that we have to communicate with patients like email, SMS, and the in-app experience. • The ideal candidate lives and breathes the latest techniques for email marketing and has a proven track record of driving engagement and conversions through expertly crafted campaigns. • In this role, you will be responsible for the end-to-end management of our email marketing strategy and execution, from writing compelling subject lines and copy to selecting the most effective images and testing various layouts to A/B testing and reporting on performance metrics. • Your expertise will also extend to SMS and push notifications, ensuring a cohesive and effective multi-channel approach. • You will develop and execute a data-driven experimentation roadmap aimed at enhancing patient, provider, and payor engagement, satisfaction, and outcomes.

🎯 Requirements

• 8+ years of lifecycle and email marketing experience • Experience directly working in or with Payer/Health Plans is a plus • Excellent writing, communication, and presentation skills • A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus • Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable) • Strategic and innovative mindset • Exceptional project management skills, particularly in driving campaign and content production • A passion for mental health with a key focus on always putting our members first • Flexibility and adaptability when faced with ambiguity or change • Exploratory mindset with passion for testing and learning to better enable marketing performance growth • An ability to apply strong business judgment in high-stakes situations • An obsession with detail • A strong collaborator, ready to make an immediate impact • Humble, hungry, and honest

🏖️ Benefits

• A commitment to fostering flexible hybrid work • A generous PTO policy with a minimum of three weeks off per year • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate) • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it. • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave) • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary • Travel to Denver 1x a year for annual Shift gathering • Fourteen (14) company holidays • Company Shutdown between Christmas and New Years • Supplemental life insurance, pet insurance coverage, commuter benefits and more!