Senior Lifecycle Marketing Manager

March 26

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Spring Health

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Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Spring Health is looking for a Senior Lifecycle Marketing Manager to drive improvements to our member experience journey. • This role will be instrumental in building high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes. • You’ll lead high-impact experimentation and collaborate with Product, Data, BI, Engineering, and CS teams to optimize marketing automations and drive continuous improvements.

🎯 Requirements

• 5-8+ years of experience in lifecycle marketing or growth marketing, preferably in healthtech, B2B2C, or D2C. • Deep expertise in marketing automation platforms, with a strong preference for Iterable. • Strong background in multi-channel marketing (email, SMS, push notifications, in-app messaging, direct mail). • Highly analytical and data-driven, with experience in A/B testing, segmentation, and funnel optimization. • Ability to interpret data, define success metrics, and iterate based on performance insights. • Excellent cross-functional collaboration skills, with experience working closely with Product, Engineering, and BI teams. • Strong process and QA management skills to ensure smooth execution of lifecycle campaigns. • Growth mindset—a passion for testing, learning, and constantly optimizing strategies. • Passion for mental health and healthcare innovation, with a desire to drive real-world impact on patient outcomes.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.