Senior Marketing Manager

March 26

🌲 North Carolina – Remote

Although this job is listed in North Carolina, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Wasserman

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Wasserman is a global company operating at the intersection of sports, music, entertainment, and culture. It represents talent, manages brands, and oversees properties on an international scale, with headquarters in Los Angeles and locations in 28 countries including major cities like New York, London, and Sydney. Wasserman is involved in various sectors such as sports and media representation, music artist partnerships, marketing, live events, and property sales, making it a major player in the entertainment industry.

Talent Representation • Brands • Properties • Baseball, Basketball, Broadcast, Coaching, Golf, Soccer • Action Sports & Olympics

1001 - 5000 employees

⚽ Sports

📱 Media

📋 Description

• Lead digital agency's enterprise marketing initiatives and partner marketing relationships. • Drive agency's visibility and reputation in the B2B space. • Oversee strategic marketing campaigns, thought leadership content, and partner collaborations. • Manage external contributors and ensure consistent messaging that resonates with enterprise clients. • Report to VP of Wasserman Digital division. • Analyze market trends and competitor activities to inform strategic decision-making. • Manage marketing budget, track KPIs, and optimize campaigns across digital channels. • Build relationships with freelance talent and coordinate joint marketing initiatives with partners.

🎯 Requirements

• B2B Marketing Expertise: Strong understanding of B2B marketing strategies and best practices to develop comprehensive marketing plans aligned with business objectives • Strategic Planning: Ability to establish marketing roadmaps and make strategic decisions based on market trends and competitor analysis • eCommerce Platform Proficiency: Knowledge of the major e-commerce platforms like Shopify, BigCommerce, CommerceTools, and Magento. • Content Strategy: Experience developing diverse B2B content including whitepapers, case studies, and thought leadership articles • Editorial Management: Skills to develop content calendars, establish editorial guidelines, and maintain consistent brand voice • Project Management: Ability to coordinate multiple content projects simultaneously while meeting deadlines • Freelancer Management: Experience building and maintaining relationships with freelance talent across various marketing disciplines • Team Coordination: Skills to establish clear briefing processes and quality standards for external contributors • Relationship Building: Capability to coordinate with platform partners on joint marketing initiatives • Collaborative Marketing: Experience developing co-branded content and aligning messaging with partner programs • Event Support: Skills to support partner events with appropriate marketing materials • Cross-Functional Collaboration: Ability to work effectively with sales, partnerships, client success, and leadership teams • Task Oriented: Highly organized with an excellent ability to track and complete tasks. • Communication: Strong skills to represent marketing in cross-departmental initiatives and provide insights on B2B marketing trends.