Digital Marketing Analyst

October 11

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Experience.com

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Description

• Come Join Us • Experience.com - We make every experience matter more . . . • Position Summary • Job Title: Digital Marketing Analyst • Team: Marketing • Location: India - Remote • Reporting to: Marketing Operations Manager • Employment Type: Full Time • Job Summary • The Marketing Analyst will collaborate daily with a team of Leaders within the Marketing department in cross-collaboration with the Team for generating Performance Metrics & Tool Optimization along with the Operations Manager. • This includes overseeing the tracking and analytics of marketing campaigns, forecasting, data integrity, and accurate reporting. • Reporting to the Marketing Operations Manager, the candidate will also be responsible for working cross-functionally to ensure marketing technology is properly integrated and aligned with other departments. • Ensure metrics are monitored and analyzed to maximize ROI, inbound/outbound analytics strategies and research on new opportunities and improvements. • Key Responsibilities: • Data Analysis: • Conduct in-depth analysis across all marketing channels to optimize performance and derive valuable business insights. • Collaborate with the team to enhance revenue by gaining analytical insights into customer and competitor behavior. • Analyze key metrics, trends, and patterns from various marketing channels for actionable insights. • Campaign Optimization: • Work closely with the marketing team to optimize campaigns using data-driven insights. • Monitor online campaigns, create performance reports, and identify areas for improvement. • Troubleshoot CRM issues by linking them to analytics, ensuring seamless campaign execution. • Market Research: • Execute comprehensive market research to identify industry trends, competitor strategies, and customer behaviors. • Deliver actionable recommendations based on research findings to inform strategic decision-making. • Performance Reporting: • Generate regular reports on marketing performance, emphasizing key metrics and KPIs. • Communicate findings to the operations manager for insights to share with stakeholders. • Develop reports and dashboards covering lead generation, inbound traffic, social media, web analytics, brand marketing, and more. • Provide weekly/monthly reports for marketing with actionable insights. • ROI Analysis: • Evaluate the return on investment (ROI) of marketing initiatives, offering insights on cost-effectiveness. • Recommend adjustments as needed to optimize campaign performance. Analyze reports to track go-to-market trends and measure ROI from media spend. • Ensure seamless collaboration between data analysis, campaign optimization, market research, and performance reporting to drive effective marketing strategies and maximize return on investment. • Web Analytics : (SEMRush, GA4, Mouseflow) • Audience and Traffic Segments Analysis • Website Performance, Behavior and Engagement Analysis • Keyword, SEO and Authority Analysis • System Configuration: • Configure GA4, Continue to Maintain Configuration • Ensure Connectivity of GA4 to SFDC • Ensure Google is set up properly • Code on EVERY page • Links and Campaigns aligned with marketing strategy • Segmented impression, clicks and traffic • Education: • Bachelor’s degree in Business or Engineering, Analytics, Data Science or a related field • Qualifications and Skills: • 5 - 8 years' experience in a similar role in the technology industry. • Experience with Salesforce reports, GA4, Google tag Manager, Google Console, Google trends, Semrush, creating Excel reports & dashboards • Proven experience with analytical tools, Google analytics, Excel is very helpful • Key Skills: • Work experience with real data for customer insights, and business and market analysis • Need a self-starter who knows modern marketing and can get things done quickly. • Analytical and collaborative skills are key for success, enabling the ability to build relationships and find solutions for problems. • Possesses a unique blend of analytical, process and strategic thinking capabilities. • Strong analytical skills with the ability to interpret data, analyze trends, and present insights to stakeholders. • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. • Strong attention to detail and commitment to delivering high-quality work. • Note: This job description outlines the general nature and key responsibilities of the role, but additional duties may be assigned as needed to support the marketing communication team's overall objectives. • About Us • We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. • XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more. • Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati. • Indian Registered name: Buyers Road India Private Limited • URL: www.experience.com

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