eyeo
eyeo is a company that invented ad-filtering technology to promote a fair and prosperous internet. They provide solutions for advertisers, publishers, and tech partners, focusing on empowering users with control over their online experience and privacy. eyeo is known for creating popular ad-blocking technologies such as Adblock Plus and AdBlock. Their technology supports nonintrusive advertising, which is sustainable and beneficial to both advertisers and users, reaching an audience of 350 million ad-filtering users. eyeo's offerings are designed to improve revenue and user experience with a focus on privacy, innovation, and sustainability.
ad blocking • Acceptable Ads • funding content • privacy • ad filtering
Senior Conversion Specialist
March 19
eyeo
eyeo is a company that invented ad-filtering technology to promote a fair and prosperous internet. They provide solutions for advertisers, publishers, and tech partners, focusing on empowering users with control over their online experience and privacy. eyeo is known for creating popular ad-blocking technologies such as Adblock Plus and AdBlock. Their technology supports nonintrusive advertising, which is sustainable and beneficial to both advertisers and users, reaching an audience of 350 million ad-filtering users. eyeo's offerings are designed to improve revenue and user experience with a focus on privacy, innovation, and sustainability.
ad blocking • Acceptable Ads • funding content • privacy • ad filtering
📋 Description
• As the Conversion Specialist for eyeo’s consumer business, you will define and execute strategies to optimize conversion rates across eyeo’s consumer brands and websites, including AdBlock and Adblock Plus. • You will work collaboratively with product, UX, and engineering teams to define and implement successful conversion strategies. Your expertise in conversion rate optimization (CRO), data analytics, and cross-functional collaboration will be instrumental in improving user journeys and achieving business growth. • Develop CRO tactics for AdBlock and Adblock Plus websites, apps, and extensions. • Align optimization initiatives with business objectives, securing buy-in from cross-functional leaders across product and engineering. • Analyze user journeys to pinpoint bottlenecks and friction points preventing conversions. • Collaborate with user research teams to understand motivations, pain points, and preferences. • Generate impactful hypotheses, run A/B and multivariate tests, and provide actionable insights to improve conversion rates. • Oversee end-to-end delivery of experiments, ensuring alignment with timelines, goals, and resources. • Coordinate with product, UX, design, engineering, and user research teams to define and ensure smooth execution of experiments. • Foster a culture of data-driven decision-making across the organization. • Use tools like Optimizely, Google Analytics, BigQuery, or similar tools to analyze traffic, behavior, and conversion data. • Monitor and report on key metrics such as conversion rates, churn rates, and experiment impact. • Present findings and recommendations to stakeholders in a clear and actionable manner. • Manage CRO initiatives, ensuring timely and successful delivery of projects. • Continuously refine optimization strategies based on results and insights.
🎯 Requirements
• At least 5 years of experience in CRO with a strong track record of successful experiments that drive growth • Deep knowledge of website optimization and strategies to enhance conversion rates • Experience with Optimizely or a similar tool to run experimentation • A background in conversion rate optimization from a consumer-facing business, like a brand or agency • Exceptional analytical skills, with the ability to translate complex data into actionable insights • Strong communication and leadership abilities to influence cross-functional teams and stakeholders • A proactive, solution-oriented mindset with a collaborative team approach • Experience managing the execution of multiple projects and aligning with stakeholders • HTML, CSS and SQL knowledge • Prior experience implementing CRO within mobile apps and desktop extensions
🏖️ Benefits
• Work remotely or from one of our offices —we trust you to find what works best for you • Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.) * Some benefits vary subject to the hiring location
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