Paid Digital Marketing Manager
June 21
Description
• Own digital marketing strategy • Drive, develop and execute digital marketing campaigns that improve customer engagement • Lead digital marketing initiatives focused on user experience and maximizing conversions • Dive into data, use A/B testing and optimize digital programs with creative strategies • Partner with cross-functional groups to implement digital strategies impacting business growth
Requirements
• 3+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platforms • Experience collaborating with multi-functional in-house teams and external agencies • Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment • Extensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms • Comfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects. • Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals. • Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities • Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes • Implement detailed keyword strategy to be leveraged for both SEM and SEO • Experience with Google Merchant Center and Google Shopping Ads
Benefits
• equity compensation • paid holidays plus an additional floating holiday • work flexibility including paid time off and remote work if eligible • parental leave • medical benefits • dental benefits • vision benefits • wellbeing benefits • short & long term disability • life insurance • 401k • HSA employer contributions • more
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