Marketing Manager

February 12

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Feed Media Group (FMG)

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Feed Media Group (FMG) is a company that provides a unified music system designed specifically for businesses. Their system encompasses all aspects of in-app music streaming, including music curation, content management, and music licensing. FMG offers solutions for businesses to integrate music into their applications and connected devices, with an emphasis on legal compliance and the commercial use of copyrighted music. Their platform, Feed. fm, allows businesses to stream popular and functional music with the necessary performance rights for global use. Additionally, FMG's Adaptr platform provides an interactive solution for adding music to new apps and mobile games. Music partners include major labels like Warner and Merlin, ensuring access to a wide range of music for users.

Popular Music for Mobile Apps • App Monetization • musicapi • digitalfitness • musicforbusinesses

11 - 50 employees

📱 Media

☁️ SaaS

💰 $10M Venture Round on 2021-10

📋 Description

• FMG is looking for a marketing manager who can blend creativity with data-driven strategy to help us amplify Feed.fm, our flagship B2B music solution. • This role is all about fueling the sales funnel—creating compelling content, optimizing conversions, and making sure every campaign hits the right note. • Bring your passion for research, your curiosity for AI’s marketing potential, and your ability to balance bold ideas with measurable impact. • Strategic marketing execution: Create, execute, and analyze B2B marketing plans ensuring all campaigns align with FMG’s business objectives and brand voice. • Content creation & optimization: Write, edit, and optimize compelling content for sales sequences, decks, social media, ad copy, landing pages, blogs, and lead nurture campaigns. • Social media management: Manage FMG’s organic social media presence, with a focus on driving engagement with target audiences on LinkedIn. • Market research & positioning: Conduct competitive analyses and customer research to inform marketing strategies and messaging frameworks. • SEO and analytics: Leverage SEO best practices to drive organic traffic. Use tools like Google Analytics to track campaign performance, identify trends, and refine strategies for maximum ROI. • Cross-functional collaboration: Partner with design, product, sales, and customer success teams to align marketing initiatives with broader business goals. • Brand championing: Be a steward of FMG’s brand, ensuring our voice resonates with current and potential partners across all channels.

🎯 Requirements

• 3-5 years of proven experience in B2B marketing, particularly in creating sales-focused campaigns for SaaS or technology companies. • Experience creating compelling content for the B2B and product-led growth SaaS space. • Proficiency with analytics tools like Google Analytics and HubSpot to measure and optimize performance. • Excellent research skills with the ability to analyze market data and apply insights to strategies. • Strategic mindset and leadership qualities that inspire collaboration, creativity, and experimentation. • A creative thinker and problem solver with a strong track record of impactful marketing campaigns. • Familiarity with the latest marketing trends and tools, with a passion for continuous learning and improvement. • Self-motivated and autonomous with strong organizational skills and the ability to manage multiple projects effectively.

🏖️ Benefits

• Competitive salary + equity • Flexible PTO • Work remotely • Comprehensive health, dental, vision and disability insurance along with a 401k matching plan.