Consumer Marketing - Senior Manager, Programmatic/CTV

March 29

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FICO

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FICO is a leading analytics and software company renowned for its FICO® Score, a tool widely used by lenders to assess credit risk. The company offers a comprehensive platform that leverages data, AI, and machine learning to power intelligent decision-making and customer engagement across various industries. FICO's solutions span fraud detection, credit scoring, and customer lifecycle management, making it vital to sectors such as finance and telecommunications. Its innovative products help businesses optimize outcomes through real-time analytics, business composability, and scenario management.

Predictive Analytics • Decision Management Tools and Applications • Scores • Consultancy • B2B Enterprise Software

1001 - 5000 employees

Founded 1956

💸 Finance

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Responsible for developing and managing sustainable high-growth new customer acquisition strategies across programmatic channels and CTV. • Conceptualize, develop, execute, optimize, and manage new consumer acquisition campaigns across multiple channels including CTV, OLV, Programmatic Display, Native, DOOH, and Audio. • Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results. • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently. • Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms. • Solid understanding of real time buying, video advertising platforms and online advertising models (CPM, CPC, CPA). • In depth knowledge of the online advertising industry including AdTech solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data collaboration platforms (Clean Rooms) and privacy. • Experience analyzing campaign reporting data from multiple sources, designing optimization recommendations that resulted in increased performance towards campaign’s KPIs. • Leverage audiences and different targeting tactics to drive profitable select across subscribers. • Oversee all aspects of the programmatic program, including recruitment, onboarding, and relationship management with DSP/publisher partners. • Collaborate with internal teams to identify efficiencies and improve channel effectiveness. • Continuously monitor and report campaign performance, evaluate budget utilization and adjust spend allocations and ensure effective return on marketing investment. • Develop forecasts and identify trends, areas of improvement, and growth opportunities. • Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement and conversion strategies. • Stay abreast of industry trends, technological advancements, attribution tracking, and regulatory changes that impact our marketing programs.

🎯 Requirements

• 6-10+ years business experience within digital marketing with hands on channel experience within Programmatic and CTV. • Acquisition and performance marketing experience is a must. • Proven track record of delivering rapid and large-scale new customer acquisition growth in direct-to-consumer digital products and services, ideally in consumer financial products or other personal wellness products or digital subscription business. • Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights. • Experience with measurement solutions like MMM and MTA. • A robust portfolio of highly successful new customer acquisition marketing campaigns demonstrating strategic thinking and tangible business impact. • Deep knowledge of, and hands on experience managing of D2C marketing programs including Programmatic, CTV, or paid media promotions. • Advanced certification in programmatic advertising (e.g., Google Ads, The Trade Desk, etc.). • Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes. • Results oriented, metrics driven and continuously seeking improvement of marketing efforts to increase performance results. • Familiar with latest market trends, marketing tools and a strong technical understanding of marketing attribution including mobile app measurement. • Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders.

🏖️ Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others. • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences. • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so. • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.