Root Inc.
Root Inc. is an innovative car insurance company that utilizes mobile technology to offer personalized insurance rates based on individual driving behavior. The company operates through its app, which collects driving data via smartphone sensors, enabling it to provide more accurate and often cheaper auto insurance quotes for good drivers. Customers can manage their policies, file claims, and even earn rewards through the app, making it a convenient choice for users. Root Inc. emphasizes savings for safe drivers and provides additional features such as roadside assistance. Their services are available in various states across the U. S. , although some limitations apply depending on location.
Car Insurance • Mobile App • Technology • Automotive Telematics • Insurance
Lead Marketer - Independent Agent Program
March 28
Root Inc.
Root Inc. is an innovative car insurance company that utilizes mobile technology to offer personalized insurance rates based on individual driving behavior. The company operates through its app, which collects driving data via smartphone sensors, enabling it to provide more accurate and often cheaper auto insurance quotes for good drivers. Customers can manage their policies, file claims, and even earn rewards through the app, making it a convenient choice for users. Root Inc. emphasizes savings for safe drivers and provides additional features such as roadside assistance. Their services are available in various states across the U. S. , although some limitations apply depending on location.
Car Insurance • Mobile App • Technology • Automotive Telematics • Insurance
📋 Description
• Level up our digital, direct mail, and thought leadership campaigns targeting IAs. • Design and execute lead gen strategies that actually work. • Create content that makes agents say, “I want in.” • Build our presence at industry events — swag and all. • Craft messaging and visuals that build our IA sub-brand. • Track what’s working, shift what’s not, and always push for better.
🎯 Requirements
• Has 7+ years of B2B marketing experience (insurance/financial services = a plus). • Knows the IA world — their mindset, pain points, and how they make decisions. • Has a digital-first mindset but loves the power of well-timed direct mail. • Writes like a human. • Thinks like a strategist. • Executes like a pro. • Is creative, collaborative, data-savvy, and outcome-obsessed.
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