Senior Manager, Marketing Mix & Media Analytics

5 days ago

🌲 North Carolina – Remote

Although this job is listed in North Carolina, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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Hanesbrands Inc.

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Hanesbrands Inc. is a leading apparel company known for its wide range of clothing brands including bras, underwear, athletic wear, and t-shirts. The company emphasizes sustainability, diversity, and its corporate culture, aiming to create quality products that consumers trust. With a focus on innovation and ethical practices, Hanesbrands continues to adapt to market trends while maintaining a commitment to social responsibility.

Consumer Goods

10,000+ employees

👥 B2C

🛒 Retail

👗 Fashion

📋 Description

• HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality, and value. • You’ll play a pivotal role in shaping marketing strategies and media ROI through data-driven allocation and optimization strategies. • Reporting to the Director of Business Analytics, you’ll lead a team responsible for turning data into insights that guide marketing and advertising campaigns, optimize media spend, and ultimately foster a culture of data-driven decision making. • Develop a deep understanding of HBI’s business strategies, objectives, and competitive landscape. • Work closely with cross-functional teams to utilize data-driven analytics in support of decision making that drive business outcomes. • Lead and mentor a team of business analysts, providing guidance and support to ensure the successful execution of analytics projects.

🎯 Requirements

• Minimum Education/ Experience: Bachelor’s degree in a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years relevant work experience. • 4+ years of equivalent work experience can be substituted for bachelor’s degree • Preferred Education/ Experience: Master's degree • 8+ years relevant work experience • 8+ years’ experience in a senior analytics role, with a track record of success in leading high-performing teams. • 3+ years Media Experience • Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar. • Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively.

🏖️ Benefits

• EOE/AA: Minorities/Females/Veterans/Disabled • Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: Telephone: 877.999.5553 Email: HBI_TA@hanes.com