Multichannel Marketing Manager

July 25

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Firstleaf

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Firstleaf. A first in every box.

Wine • Marketing • Logistics • People • Analytics

51 - 200

💰 $6.9M Venture Round on 2018-01

Description

• The Multichannel Marketing Manager will grow and scale Firstleaf acquisitions, directly managing a range of channels. • Increase Firstleaf's wine club membership by driving new member acquisitions through direct-to-consumer strategies. • Collaborate closely with Marketing Channel Managers and the Integrated Marketing Manager to orchestrate promotional strategy and launch new wine offerings.

Requirements

• 5+ years experience in a multichannel acquisitions marketing role, with demonstrated mastery of 2+ direct-to-consumer channels (e.g., paid search, direct mail, paid social); Experience with online and offline channels preferred; • Experience scaling at least 1 acquisitions channel from <$10k/month to $50k+ per month; • Effective budget management; • Deep understanding of CVR, CPA, and LTV optimization, alongside demonstrated ability to combine audience, creative, and promo learnings to drive growth; • Strong grasp of channel metrics with ability to tie back to financial metrics; • Adept at reporting on and analyzing data from multiple platforms, highlighting trends and building a story about performance; • Demonstrated ability to prioritize opportunities and pivot approaches as needed; • Ability to manage and build relationships with multiple vendors/agencies; • Clear written and verbal communications; • Eligible to work in the United States.

Benefits

• Yearly Compensation: $115k - $145k /year dependent on relevant experience. • Remote work and unlimited PTO. • Competitive compensation package and stock options grants. • Choices with medical, dental, and vision coverage. • Flexible spending accounts, life insurance, 401(k), employee assistance program, and discounted pet insurance. • Monthly wine credit with our wine club!