Workforce Marketing Specialist

July 24

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CDC Foundation

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The CDC Foundation helps the Centers for Disease Control and Prevention (CDC) save and improve lives by unleashing the power of collaboration between CDC, philanthropies, corporations, organizations and individuals to protect the health, safety and security of America and the world$1. .$1

public health • public-private partnerships • epidemiology • disease control and prevention

51 - 200

Description

• In coordination with the Workforce Research Analyst, conduct market research on identified target audiences to understand priorities and design marketing strategy accordingly. • Support the design and execution of a communications/marketing campaign, including the development of digital and print marketing materials. • Ensure consistent CDC Foundation brand messaging and identity across all marketing channels. Coordinate with CDC Foundation Communications team to develop and maintain brand guidelines and marketing collateral. • Develop and implement email marketing strategies to engage and retain existing partners. • In partnership with Research Analyst and Director of Business Development, analyze Salesforce CRM data to identify opportunities for partner engagement and portfolio growth. • Track conferences and major meeting events for registration deadlines and strategic planning purposes. Coordinate registration, logistics and marketing collateral for planned conferences. • Work closely with Advancement, Internal Operations and Communications to align marketing strategies with team capacity and goals. • Generate and present reports on the performance of marketing activities, using data to measure the effectiveness of marketing strategies. Commit to continuous improvement based on performance.

Requirements

• Bachelor’s degree in a related field with a minimum of three years marketing experience, preferably for a non-profit/government organization. • Proven track record in developing and executing marketing campaigns. • Proficiency in Microsoft Office Suite, Salesforce NPSP or other constituent relationship management systems, as well as email marketing software and tools like Salesforce Marketing Cloud. Experience with Adobe Creative Suite graphic design tools like InDesign and Photoshop, as well as Google Analytics. • Experience developing marketing campaigns for local and state government and/or non-profit target audiences preferred. Develop, write and edit content for the appropriate channels, including case statements, one pagers, print, email, selected website pages and other materials. • Demonstrated analytical skills to interpret market research data and report on campaign effectiveness. • Creative thinking to develop innovative marketing campaigns to reach public sector audiences. • Results-oriented, team player, collaborative and self-motivated. Able to work with multiple departments to propel the mission forward through innovation and initiative. • Flexibility with a proven ability to handle changing business needs, multiple priorities and deadlines with attention to detail. Accountability for meeting goals, objectives and deadlines with a proactive attitude and approach to work. • Exceptional inter-personal, verbal and written communication skills