Flashfood
Food Access • Food Waste • App Development • Partnerships • Retail
51 - 200 employees
Founded 2016
💰 $12.3M Series A on 2022-02
Marketing Manager - B2B
3 days ago
Flashfood
Food Access • Food Waste • App Development • Partnerships • Retail
51 - 200 employees
Founded 2016
💰 $12.3M Series A on 2022-02
Description
• Lead marketing efforts for B2B portfolio at Flashfood • Develop content marketing strategies to resonate with grocers • Create and execute disruptive marketing campaigns • Oversee paid digital campaigns and B2B CRM strategy • Plan and execute industry events to maximize ROI • Collaborate with sales to deliver content and materials
Requirements
• 5+ years of B2B marketing experience, ideally with experience specifically in grocery or retail industries • Proven track record of designing and executing KPI-driven marketing programs that exceed lead generation and sales targets • Strong knowledge of ABM (Account-Based Marketing) strategies and hands-on experience with CRMs such as HubSpot or Salesforce • Exceptional writing and storytelling skills, with the ability to create content that drives action • Familiarity with digital marketing platforms, analytics and A/B testing tools, along with SEO tooling and CMS experience • A data-driven mindset with the ability to analyze and act on campaign performance metrics • Passion for sustainability and Flashfood's mission of reducing food waste
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