Growth Marketing Manager

December 12

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Corporate Carsharing • Fuhrparkmanagement • Carsharing Software • SaaS • Public Carsharing

11 - 50 employees

Founded 2010

🚗 Transport

☁️ SaaS

Description

• Develop innovative growth strategies and implement them successfully. • Create a comprehensive growth roadmap with clear short- and long-term goals including milestones and KPIs. • Optimize the customer journey by developing and optimizing digital campaigns for qualified lead generation and increased conversion rates. • Implement strategies for customer retention and maximize customer lifetime value. • Plan, execute and optimize marketing campaigns across various channels (e.g. Paid Media, Content Marketing, Email Marketing). • Create targeted content to increase engagement & traffic. • Develop and implement comprehensive customer segmentation to precisely identify target audiences and develop tailored marketing messages. • Develop detailed customer personas to enable targeted marketing strategies and campaigns. • Build and manage the CRM (Pipedrive): develop automation workflows within CRM to optimize lead generation, qualification, and sales activities. • Create and integrate personalized content for different phases of the customer journey, including email templates and automated campaigns.

Requirements

• Minimum 3-5 years of experience in digital marketing, ideally focusing on growth hacking, performance marketing, or a similar role. • Proven success in scaling marketing campaigns and achieving ambitious growth targets. • Ideally experience in the SaaS sector. • Confident in using tools like Google Analytics, Mixpanel, Amplitude, etc. • Experience with platforms like Google Ads, LinkedIn, plus strong knowledge in SEO, SEM, and CRO. • Knowledge in CRM tools (ideally Pipedrive) for campaign optimization. • Willingness to experiment and continuously test to validate hypotheses. • German at native level and fluent English skills.

Benefits

• Remote-work within Germany with the option to work from our Munich office anytime. • Transparent & competitive compensation based on various pay scales. • Part of a stable, investor-independent scale-up company with sustainable growth. • Agile work environment with flat hierarchies and uncomplicated decision-making processes. • Regular team & company events, intensive onboarding in Munich, and entrepreneurial spirit at all levels. • Product excellence & customers who trust us and celebrate success with one of the leading mobility providers. • Opportunity to support companies in advancing sustainable mobility.