Vice President - Marketing
August 10
Description
• Design and implement a robust brand strategy and brand guidelines that speak to both our B2C and B2B customers. • Execute strategic PR to boost brand visibility and secure positive media coverage. • Cultivate and manage relationships with key media outlets, journalists, and influencers. • Lead the development of cross channel content that drives brand awareness, establishes thought leadership, and engages multiple audiences. • Build high-quality collateral, case studies and training materials to empower GTM teams in the field. • Execute cross channel demand generation campaigns to drive qualified leads and increase brand adoption on the B2B side while continuously driving awareness and conversions on the consumer side. • Collaborate with GTM and product teams to align and execute partner and product launches/promotions. • Define and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives. • Prepare and present regular reports on brand performance, including insights and recommendations for continuous improvement. • Develop and implement strategies to improve organic engagement through content marketing, social, and SEO. • Oversee our Owned & Operated properties including the brand website. • Drive paid marketing efforts across channels. • Execute event strategies to increase brand visibility, engage with key prospects and customers and drive lead generation. • Manage all aspects of event logistics, including venue selection, vendor coordination, and event promotion. • Lead, mentor, and grow a high-performing marketing team, ensuring alignment with brand and business objectives. • Foster a relentless, passionate, authentic culture seeded on collaboration and commitment.
Requirements
• Veteran of B2B2C marketing — we need someone who understands how to build a B2B brand and GTM motion while supporting continued growth of our community of analysts and crypto enthusiasts. • 7-10 years of experience leading and growing a marketing team required. • Crypto / web3 marketing experience is a major plus. • Excellent written and verbal communication skills, with the ability to create engaging content for different audiences. • A data-driven approach and creative thinking/problem-solving skills, with the ability to develop innovative marketing strategies. • Strong project management skills and ability to manage multiple tasks and deadlines effectively.
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