Manager - SEM

5 days ago

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Forbes

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Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

Business • Finance • Investing • Technology • Politics

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

👥 B2C

💰 $200M Corporate Round on 2022-02

📋 Description

• Performance Accountable for achieving the performance targets of your channel • Explaining variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required) • Directing and supporting your team members in determining the optimal tactics and approach to realise the commercial priorities. • Define short-term and longer-term strategies and implement them with the support of direct reports. • Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other areas of paid search to deliver performance goals. • Work with your team to develop a testing roadmap for your categories, ensuring wins are rolled out quickly and communicated with the wider team • Keep up to date with search engine and PPC industry trends and developments. • Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations. • Review and advise their team on findings from monthly account audits and ensure appropriate actions are being taken on time. • Generate innovative ideas to challenge and reshape existing best practices. • Build strong relationships with Business Development, working collaboratively to improve and grow owned categories • Capability Directly manage one or more search specialists, providing guidance and performance feedback through regular one-on-one meetings and formal reviews. • Establishing a coaching and development mindset in your team and leading by example where appropriate. • Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing) • Delivering or facilitating training and development for your team. • Setting OKRs and conducting quarterly reviews for your team.

🎯 Requirements

• Proven 5+ years’ experience in PPC/SEM working on Google and Microsoft ads. • At least 2 years of line management experience • Proficiency in managing large-scale PPC accounts. • Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools. • Experience using external competitive research tools such as SEM Rush • Proven experience using smart bidding strategies. • You enjoy working in a team environment and look forward to supporting the business to meet required goals.

🏖️ Benefits

• Competitive salary • Medical, dental, and vision coverage • 35 Days of PTO (Including Bank Holidays) • Day off the 3rd Friday of every month • Disability coverage • Employee assistance program • Paid parental leave program