PPC Specialist

4 days ago

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Forbes

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Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

Business • Finance • Investing • Technology • Politics

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

👥 B2C

💰 $200M Corporate Round on 2022-02

📋 Description

• Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes' business verticals. • In this role, you will be required to set up, manage, and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. • Manage multiple accounts; this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines. • Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

🎯 Requirements

• Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads. • Proficiency in MS Excel and data manipulation. • Google/Bing ads certification, a plus • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship-building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large-scale paid search accounts. • Skills in campaign performance analysis and digital traffic metrics • Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console. • Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

🏖️ Benefits

• Competitive salary • Medical, dental and vision coverage • 35 Days of PTO (Including Bank Holidays) • Day off the 3rd Friday of every month • Disability coverage • Employee assistance program • Paid parental leave program