Senior Marketing Manager

September 11

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FreedomCare

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America’s leading home care provider. Hire family or friends for daily care, and the caregiver gets paid.

Home Health Care

501 - 1000

Description

• This role will focus on marketing results in specific states, driving customer base growth. • Determine appropriate advertising and marketing content across various channels. • Plan, launch, and manage multi-channel lead generation campaigns. • Monitor and analyze marketing funnels for performance optimization. • Track and analyze campaign performance metrics to measure effectiveness and ROI. • Monitor budgets to meet lead and cost-per-acquisition goals. • Manage relationships with external vendors and partners. • Ensure compliance with industry regulations and best practices.

Requirements

• Bachelor’s degree in marketing, Business, or related field; MBA or advanced marketing degree preferred • 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention • Proficiency in marketing automation platforms, CRM systems, and analytics tools • Strong project management skills, with the ability to manage multiple projects simultaneously • Track record of managing direct response campaigns across channels • Creativity and strategic thinking to drive customer engagement, revenue, and market share • Ability to craft compelling messaging to maximize customer acquisition

Benefits

• Competitive compensation • Medical benefits • Retirement plans • Wellness programs • Fun company events • Ongoing learning opportunities