Paid Media Coordinator

4 days ago

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Fullbay

WebsiteLinkedInAll Job Openings

Shop management software • Electronic authorization • Customer portals

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

Description

• Assist in managing self-serve campaigns across search and social platforms • Responsible for weekly pacing and optimizations across all platforms • Develop and maintain internal audit documents and reports • Routine audit and provide strategic direction on ad creative and audience targeting • Maintain pacing documentation and ensure budget goals are in line with media projections • Ongoing monitoring and optimization of media campaigns • Keep up with trends in paid media platforms • Research, execution, and launches of new campaigns • Deploy A/B testing and CRO tactics regularly • Provide actionable insights and recommendations • Work with creative teams to develop engaging ad content and visuals • Ensure ad creatives meet platform requirements

Requirements

• Google Search, Display, & Video Certification • At least 2 years of PPC management experience, preferably in the B2B Saas industry • At least 2 years of paid social media experience • A/B Testing Experience • Preferred: Google Search Professional Certification • Knowledge of landing page best practices • Looker Studio experience or similar data visualization tool • Bachelor degree in marketing or a related field