Content Marketing Manager

5 days ago

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Fundraise Up

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Fundraising • Donation • Non-profits • Technology • Widget

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Description

• We're seeking a talented and driven Content Writer to join our team and create high-quality, relevant, and strategic blog content that resonates with our non-profit audience. • As a Content Writer, you will be responsible for crafting engaging, well-researched, and insightful blog posts focused on helping non-profits understand the benefits of online fundraising, staying informed about industry trends, and maximizing the potential of our platform. • You’ll play a critical role in shaping the voice of our brand and contributing to our content marketing strategy. • Develop, write, and edit original, high-quality blog posts that are informative, relevant, and tailored to the needs of non-profits. • Conduct thorough research on non-profit fundraising, online donation platforms, and industry trends to ensure content is well-informed and impactful. • Dig deep into Fundraise Up internal data to create meaningful research and benchmarks to inform and educate non-profit organizations. • Collaborate with the marketing team to align content with broader content strategy and campaign goals. • Support promotional tactics like events, webinars and product launches with relevant blogs. • Optimize content for SEO to drive organic traffic and increase blog visibility. • Create a consistent publishing schedule and manage deadlines. • Identify opportunities for new content themes, addressing pain points and challenges faced by non-profits. • Keep up to date with industry news, best practices, and the competitive landscape to ensure our content remains thought-leading and valuable to non-profit organizations. • Report on wins, opportunities and areas to optimize blog content to marketing and leadership teams.

Requirements

• Strong understanding of the non-profit sector, including trends, challenges, and opportunities in fundraising and online donations. • Minimum of 5 years proven experience as a content writer, preferably with a focus on writing to engage fundraising professionals for enterprise non-profits, and/or B2B SaaS platforms. • Excellent writing, editing, and proofreading skills, with the ability to create clear, compelling, and actionable content. • Familiarity with SEO best practices and tools such as Google Analytics, SEMRush and keyword research. • Ability to conduct in-depth research and distill complex information into accessible content for a non-profit audience. • Understanding of marketing automation, email marketing, or social media strategy for non-profits. • Knowledge of content marketing strategies and how to engage target audiences through blog content.

Benefits

• 15 days of vacation • 7 company holidays plus an additional 3 floating holidays and 5 sick days. • 401(k) plan with company match. • FSA Spending Account. • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. • Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. • Paid parental leave (12/6 weeks). • Remote working.