CRM Analyst

September 23, 2024

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

⏰ Full Time

🟢 Junior

🏆 Customer Success

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Fliff Inc

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Fliff Inc. is a social sportsbook platform that transforms sports predictions into a play-for-fun social game. The company provides users with free daily credits to make sports picks and earn rewards without requiring any purchase. Users can win Fliff Coins to progress in leaderboards and earn badges, and Fliff Cash in promotional games, which can be redeemed for prizes. Fliff emphasizes social interaction, offering challenges, loyalty rewards, and referral bonuses while remaining compliant with gaming regulations across the United States, excluding Washington.

11 - 50 employees

🎮 Gaming

⚽ Sports

👥 B2C

💰 Venture Round on 2022-08

📋 Description

•Analyze customer data and behavior to identify trends, patterns and insights, and make recommendations for targeted marketing campaigns and customer retention strategies •Develop and implement targeted marketing campaigns across multiple channels, such as email, SMS, push notifications, and social media, to increase customer engagement and retention •Conduct A/B testing and other experiments to optimize campaign performance and ROI, and make recommendations for improvements based on data insights •Collaborate with other teams, such as product development and customer support, to ensure a seamless and consistent customer experience across all channels and touchpoints •Monitor key performance metrics, such as customer lifetime value, churn rate, and engagement rate, and provide regular reports to management on performance and trends •Identify opportunities for upselling and cross-selling, and work with other teams to develop and implement strategies to increase revenue per customer •Stay up-to-date with industry best practices and trends in customer retention and CRM, and make recommendations for process improvements and updates to policies and procedures •Provide support and training to other team members on CRM and customer retention-related issues, as needed

🎯 Requirements

•Bachelor's degree in Marketing, Business, Statistics, or a related field •2+ years of experience in CRM and customer retention in the betting or social gaming industry or a related field •Strong analytical skills, with the ability to analyze large volumes of customer data and develop insights and recommendations •Knowledge of CRM platforms and tools, such as Braze and Optimove, and experience developing and implementing targeted marketing campaigns •Excellent communication and interpersonal skills, with the ability to communicate effectively with customers, internal teams, and external partners •Detail-oriented and organized, with the ability to manage multiple tasks and priorities in a fast-paced environment •Ability to work independently and as part of a team, and collaborate effectively with cross-functional teams •Proficient in Microsoft Excel and other analytical tools, with the ability to generate reports and insights from customer data •Knowledge of betting and social gaming industry and compliance requirements is a plus

🏖️ Benefits

•Top tier compensation + benefits package •Flexibility to work remotely •Opportunity for professional growth in a dynamic and international environment •Informal, friendly and knowledge-sharing environment •An interesting and challenging job that allows you to explore paths to creating successful software solutions