Head of Digital Marketing

October 21

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Flip

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Description

• We are seeking an ambitious, talented, and experienced digital marketer to take on the pivotal role of Head of Digital Marketing. • Develop and execute a comprehensive digital marketing strategy with a focus on B2B and account-based marketing (ABM). • Build and leverage data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively. • Manage and optimize campaigns on platforms such as LinkedIn, Facebook, and Twitter to reach targeted B2B audiences. • Oversee PPC strategies, including keyword management and bid optimization, to drive high-quality leads. • Implement and refine display ad campaigns to increase brand visibility and support lead generation. • Drive engagement and brand awareness through organic social strategies and employee advocacy programs. • Optimize website content and technical SEO to improve organic search rankings and increase inbound traffic. • Develop and manage lead nurturing programs to guide prospects through the sales funnel and increase conversion rates. • Oversee the digital marketing budget, ensuring efficient allocation of resources across channels and campaigns. • Manage HubSpot and other marketing tools to ensure accurate data tracking.

Requirements

• 5+ years of digital marketing experience within B2B SaaS • Strong understanding of account-based marketing (ABM) • Proven track record of driving pipeline and revenue • Core Channel Experience • Experience with key tools and platforms • Leadership & Team Management • Strategic & Analytical Mindset

Benefits

• Home Office Friendly: Decide for yourself where you want to work every day. • Modern city offices in Stuttgart and Berlin or 100% remote: Both are possible with us, we at Flip have a hybrid work model. • Work-Life-Balance: We don’t want you to grow roots to your desk chair. That’s why we cover the costs of your E-Gym-Wellpass membership and offer job bike leasing. • Celebrating success: Expect highly motivated and committed people in a relaxed working atmosphere. • Be part of something bigger: You actively shape Flip in your role. Along the way, you are an enabler of the rapid growth process of a young tech company and grow towards your goals, fun is guaranteed. • Happy to be a Flipster: Stay tuned for regular team events and culture days that bring us together as Flipsters. • Working abroad: At Flip you can also work abroad in the European Union. Let's talk about remote work in the interview.