Product Marketing Manager (contract)

February 3

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マネーツリー・Moneytree

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個人向け資産管理サービス「Moneytree」、企業向け金融データプラットフォーム「Moneytree LINK」を提供するフィンテック企業、マネーツリーの最新情報を発信しています。

App • API • FinTech • PFM • Data Aggregation

51 - 200

Description

• Own product positioning and messaging • Develop and execute go-to-market plans for new and existing products, including messaging and positioning, target audience definition, and marketing campaign development. • Conduct market research to understand the competitive landscape and customer needs. • Collaborate with product management, sales, marketing and other cross-functional teams to develop effective marketing strategies. • Responsible for establishing KPIs for Marketing campaigns and evaluate performance / success in regular intervals • Develop sales enablement materials, such as sales decks and battlecards, to help sales teams sell the product effectively. • Serve as a subject matter expert on our products and market, both internally and externally. • Develop thought leadership content, such as blog posts and webinars, to establish our company and product as industry experts. • Conduct win-loss analysis to understand why customers are choosing or not choosing our product. • Update go-to-market plans based on market feedback and learnings from previous campaigns. • Own the customer journey, identify leaks and work with key teams to optimize its performance • Report regularly on product marketing success • Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize future campaigns. • Work with product managers and commercial teams to establish pricing for products • In the first 30/60/90 days, some of your expected deliverables include • Get up to speed on the product: Spend time getting to know the product inside and out, including its features, benefits, and target audience. This will involve meeting with key stakeholders in the product team and potentially attending product demos and customer meetings. • Develop a deep understanding of the market: Spend time researching the market and understanding the competitive landscape. This will involve analyzing industry reports, conducting customer research, joining/reviewing sales calls and reviewing competitor websites and marketing materials. • Develop a go-to-market plan: Start developing a go-to-market plan. This plan should include key messaging, positioning, and target audiences for the product. • Begin developing marketing collateral: Start creating marketing collateral, such as product sheets, case studies, and white papers. These materials should align with the messaging and positioning developed in the go-to-market plan. • Identify and release a measurable change within our customer journey. • Launch marketing campaigns: Begin executing marketing campaigns to promote the product. This might include email marketing, social media campaigns, and webinars. • Refine messaging and positioning: Based on early feedback from customers and stakeholders, refine messaging and positioning for the product. • Measure campaign effectiveness: Begin tracking the effectiveness of marketing campaigns using metrics such as website traffic, email open rates, and conversion rates. • Create sales enablement materials: Based on key learnings develop sales enablement materials such as sales decks and battlecards to help sales teams sell the product. • Optimize marketing campaigns: Use data collected in the previous 60 days to optimize marketing campaigns and improve results. • Develop thought leadership content: Develop thought leadership content such as blog posts and webinars to establish the product and company as industry experts. • Conduct win-loss analysis: Conduct win-loss analysis to understand why customers are choosing or not choosing the product. • Update the go-to-market plan: Based on the results of marketing campaigns and win-loss analysis, Update the go-to-market plan to reflect new insights and learnings.

Requirements

• Someone who can drive experiences with data. • Someone who has experience with iteration/continuous improvement. • Someone comfortable with ambiguity. Creating structure where none may exist..

Benefits

• Working remotely from anywhere in Japan • Flexible work hours without core time (Common working hours: 10am - 4pm at JST) • Employee stock option program participation • Referral bonus 250,000 JPY per successful hire • Communication allowance (10,000 JPY/month) • Remote work allowance (3000 JPY/month) • 20 annual paid leave • 10 annual sick and care leave • Health and social insurance support • Ability to work from overseas for short periods • Learning support