Marketing Operations Specialist

3 days ago

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SmartAcre

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Strategy and Consulting • Managed Campaigns • Lead Generation • Demand Generation • Marketing Automation

11 - 50

Description

• Managing marketing automation • Building and executing campaigns • Analyzing data • Optimizing workflows • Managing projects • Ensuring compliance • Writing demand gen copy based on keywords and client goals. • Building assets - email, landing pages, website, paid ads, etc and leveraging AI where applicable. • Managing marketing automation tools and platforms (e.g., HubSpot, Marketo). • Building and weekly optimization of paid campaigns in Google and LinkedIn. • Developing and optimizing workflows, email campaigns, and lead nurturing processes. • Ensuring data integrity and proper segmentation for targeted marketing efforts. • Tracking and analyzing campaign performance, making adjustments to improve ROI. • Creating detailed reports and dashboards to communicate campaign performance to stakeholders. • Being a part of a client-facing team confident in your ability to clearly communicate and deliver actionable insights.

Requirements

• Hubspot management experience is required. • Experience in Marketo, Salesforce, or Marketing Cloud in addition to Hubspot is a bonus. • Current knowledge and experience building and monitoring ad campaigns in Google and LinkedIn is required. • Knowledge of email marketing and content best practices. • Time and project management skills to ensure efficiency in tasks. • Clearly articulate and communicate with clients and team members.

Benefits

• Health • Dental • 401k with employer contribution • Paid maternity and paternity leave; compassionate care • Performance-based annual bonuses and incentives • Training & conference stipends • Paid holidays and PTO upon start • Remote agency with an office in Allentown, PA