Marketing Solution Architect

3 days ago

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Global Payments Inc.

WebsiteLinkedInAll Job Openings

Payments • Ecommerce • Point of sale • Payment technology • Merchant services

10,000+ employees

Founded 2000

💸 Finance

💳 Fintech

🤝 B2B

Description

• Align marketing performance initiatives with broader business objectives. • Act as a key partner to campaign teams, providing technical guidance and strategic direction. • Design campaign solution architecture for effective execution. • Oversee marketing systems configuration for data flow and compliance. • Monitor campaign outcomes with detailed reports and insights. • Stay informed on industry trends and enhance marketing ecosystem.

Requirements

• Bachelor's degree in Marketing, Information Technology, Business, or a related field; equivalent experience will be considered. • 8-10 years of experience in digital marketing, marketing operations, or technical project management, with a focus on data-driven marketing strategies. • Proven track record of designing and implementing technical solutions that support marketing campaigns, including tagging / tracking, lead management, audience segmentation, data architecture, and system integration. • Experience working with cross-functional teams and managing complex projects in a fast-paced environment. • Proficiency with marketing technology platforms (e.g., Salesforce CRM, marketing automation, audience building tools, CDPs, Google Analytics, Google Tag Manager, etc). • Strong understanding of data architecture, data integration, and marketing analytics. • Strategic thinker who can connect the dots between campaign strategy, data requirements, and technical execution. • Results-oriented, with a passion for using data to drive marketing performance and inform decision-making. • Excellent communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization. • Ability to manage multiple projects simultaneously, demonstrating initiative, problem-solving skills, and attention to detail. • Familiarity with B2B marketing and revenue generation strategies and digital marketing best practices.

Benefits

• medical, dental and vision care • EAP programs • paid time off • recognition programs • retirement and investment options • charitable gift matching programs • worldwide days of service