Sr. Marketing Manager, Marketing Operations

September 5

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The all-in-one sales & marketing platform that agencies can white-label. CRM, Email, 2-way SMS, Funnel Builder, & more!

SaaS • Marketing • Advertising • CRM

201 - 500

💰 Series A on 2021-11

Description

• Develop and implement content strategies aligned with marketing goals, and execute comprehensive marketing strategies to achieve business objectives and drive growth. • Oversee the creation of high-quality, customer-facing content, including videos, web copy, email copy, ad copy, social media posts, and more. • Ensure content meets marketing objectives and engages the target audience effectively. • Supervise the marketing operations team, ensuring consistency in visual branding across all marketing materials and overseeing setup and optimization of marketing automation processes. • Develop and manage the marketing budget, ensuring optimal allocation of resources • Oversee marketing projects from concept to completion, ensuring timely delivery and adherence to budget. • Establish KPIs and metrics to measure the effectiveness of marketing initiatives. • Implement rigorous quality control processes to ensure accurate, error-free content and technical outputs across all marketing initiatives. • Maintain high standards of quality and attention to detail in all publicly released content and documents. • Manage multiple high-priority projects simultaneously, ensuring timely delivery of content and technical solutions. • Establish and optimize marketing processes, workflows, and systems to improve efficiency and scalability across marketing • Analyze and report on digital marketing performance, making data-driven recommendations for improvement. • Coordinate closely with other marketing teams to integrate requirements into campaign strategies, utilizing project management tools for efficient progress tracking. • Ensure both teams meet project deadlines and deliver high-quality, accurate outputs. • Collaborate with internal stakeholders, including marketing leadership, to align on goals and project requirements. • Communicate regularly with cross-functional teams to ensure seamless execution of marketing campaigns and foster relationships with external partners and vendors as needed. • Prepare regular reports and presentations for senior leadership, highlighting key insights and recommendations • Identify market trends and opportunities to enhance the marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field. • 8+ years of experience in marketing operations, content management, or technical marketing roles. • At least 4 years in a marketing leadership role • A documented history of crafting and launching creative marketing campaigns • Experience as a marketing visionary with a deep understanding of marketing principles. • A marketing thought leader who has implemented unique and effective marketing campaigns, preferably Direct Response type of campaigns • Proven track record of managing teams and delivering high-quality content and technical solutions under tight deadlines. • Advanced use of ClickUp and marketing automation platforms. • Can plan out a campaign based on automations and technical resource needs. • Strong analytical skills and proficiency in using data to drive decisions and optimizations. • Experience managing teams and fostering a collaborative team environment. • Demonstrated ability to lead change and drive innovation in marketing operations practices. • Excellent communication, leadership, and stakeholder management skills. • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.