Social Media Manager - Campaigns and Coverage

March 8

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Greenpark

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Greenpark is a global award-winning, digital content agency. 🚀 Our raison d’etre is to create amazing content that people and algorithms love. 🫶

Web • Publishing • Content Development • SEO Optimization • Advertising

201 - 500 employees

📋 Description

• Lead the ideation and execution of ad hoc social media campaigns ensuring alignment with brand objectives. • Develop pitch materials to sell campaign ideas, including message houses, content strategies, and creative direction. • Craft and oversee social media content —static posts, carousels, Stories, and Reels/ TikToks —ensuring each piece fits the campaign vision and platform best practices. • Develop content concepts, shot lists, and scripts for Reels/TikTok to ensure high-quality storytelling and engagement. • Coordinate and guide content production teams, from initial concept to final execution. • Monitor campaign performance, analyze results, and optimize future efforts based on insights and learnings. • Identify and filter appropriate creators or KOLs who align with the campaign’s objectives and brand voice. • Develop creator briefs and guide them in producing content that meets client expectations. • Ensure creator-generated content is brand-aligned, engaging, and meets platform best practices. • Cover approximately five (5) key events annually, capturing real-time content for IG/FB Stories, Event Recap Reels, and static posts. • Manage post-event content creation, including editing or guiding editors to produce high-quality recap videos and social media posts. • Effectively communicate campaign ideas to clients, ensuring clarity and alignment. • Secure client buy-in by presenting well-thought-out strategies, creative concepts, and execution plans. • Incorporate client feedback seamlessly, making necessary revisions while ensuring the integrity of the campaign vision.

🎯 Requirements

• Social Media Strategy & Campaign Development – Ability to conceptualize, plan, and execute impactful ad hoc campaigns. • Content Production – Skilled in developing shot lists, scripts, and creative concepts for Reels/TikTok. • Creator & KOL Management – Experience in identifying, briefing, and guiding creators for campaign execution. • On-Site Event Coverage – Ability to shoot, interview, and produce event recap content. • Client Communication & Relationship Management – Strong presentation and negotiation skills to secure buy-in and integrate feedback effectively. • Video Editing & Direction – Proficient in guiding editors and editing content via CapCut. • Performance Tracking & Optimization – Ability to analyze campaign results and apply insights for future improvements.