Senior PPC Media Buyer
November 14
Description
• Optimize and scale existing advertising campaigns. • Plan, set up, optimize and scale new ad campaigns and sources. • Generate ideas for new creatives, funnels, and run A/B tests to improve conversion rates. • Analyze campaigns, report ROI results and develop strategies for further development. • Create monthly/quarterly media buying plans and provide reports. • Seek new business opportunities based on acquisition performance.
Requirements
• 2+ years of experience in running paid advertising campaigns. • Significant experience with Google Ads, Bing Ads (search, gdn, uac) for gray niches. • Knowledge of Display, UAC, and YouTube traffic for grey niches will be a plus. • Experience with analytics and tracking tools (Keitaro, binom), cloaking tools. • Understanding of testing new traffic sources for gray niches. • Knowledge of the sports and casino industry will be useful. • Willingness to learn new interfaces, technologies, and advertising platforms. • Intermediate English.
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