Senior Director, Brand Marketing

January 17

🌲 Oregon – Remote

Although this job is listed in Oregon, this company may be open to hiring remote in other states.

💵 $158k - $210k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Hanna Andersson

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Hanna Andersson is a retail company specializing in clothing for babies, kids, and adults. The company offers a wide range of products, including pajamas, dresses, activewear, and accessories, with collections that feature popular characters like Disney, Star Wars, and Peanuts. Known for their comfortable and high-quality clothing, Hanna Andersson promotes sustainability and offers a rewards program for customers. Their product line accommodates various seasons and holidays with dedicated selections for Christmas, Valentine's Day, and more.

Children's apparel • Women's apparel • Children's bedding • Home Products

1001 - 5000 employees

Founded 1983

🛒 Retail

👗 Fashion

🛍️ eCommerce

💰 Private Equity Round on 2004-12

📋 Description

• We are the champions of childhood • Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands. • We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives. • The Senior Director of Brand Marketing will lead integrated marketing strategies to build Hanna Andersson's brand and drive customer engagement. • Reporting directly to the Chief Brand Officer (CBO), this role focuses on helping to deliver innovative and cohesive brand campaigns, ensuring commercial strategies are communicated to the broader team, and ensuring marketing alignment with the company's strategic goals. The Senior Director will collaborate cross-functionally to amplify the brand's voice and contribute to Hanna Andersson's position as a leader in the market.

🎯 Requirements

• 10+ years of experience in brand marketing with global brand(s), with demonstrated leadership in strategic planning and execution. • Experience with retail brand(s) highly preferred, including fashion and apparel. • Proven track record in developing and delivering integrated marketing campaigns that drive measurable business results. • Strong leadership (minimum 5+ years) and team-building skills, with the ability to mentor and inspire both direct reports and cross-functional partners. • Experience managing agencies and external partners to deliver exceptional results. • Expertise in managing high-value partnerships, media relations, and brand storytelling. • Exceptional communication and collaboration skills, with experience working across multiple functions and levels of an organization. • Analytical mindset with the ability to interpret data and translate insights into actionable strategies. • Media planning and/or buying experience preferred. • A background in crisis communications or reputation management is preferred.