Director - Integrated Marketing, Digital & Social Media Marketing
3 days ago
Description
• Plan and oversee execution of strategic integrated marketing communications programs and campaigns designed to establish/build brands, drive demand, drive leads, and/or build belief in innovative science • Develop and execute multi-channel advertising plans for B2B/B2C lead generation, demand generation, and brand building programs • Activate corporate and product brand strategies through bespoke, multi-channel marketing programs for healthcare companies at a variety of sizes and stages – from clinical-stage start-ups to mature Fortune 500 companies • Drive client programs that establish differentiated corporate/product brand strategy, positioning, identity, and activate that strategy across websites, marketing collateral, social media programs and more, in collaboration with agency subject matter experts and creative professionals • Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization • Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate • Productively partner with the agency’s creative services division to deliver compelling creative that engages and activates key audiences • Provide strategic marketing counsel and technical guidance to colleagues and clients. Lead teams of early-career marketing professionals • Participate in development of account staff plans and projections • Contribute to the agency’s new business development process by supporting development of proposals/RFP responses and identifying organic growth opportunities • Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication
Requirements
• Bachelor’s degree in marketing or related field • 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma) • 5+ years of experience working in an agency setting • Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms • Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models • Familiarity with CRM and marketing automation products • Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations • Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives • Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives • Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives • Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between • Flexibility, self-motivation and record of success working in deadline-driven environment • Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization • Experience leading and developing small teams • Competency with Microsoft Office and Google Suite software
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