HealthJoy
HealthJoy is a care navigation platform designed to help employees access high-quality healthcare at the best possible cost. By integrating various health services, including virtual musculoskeletal (MSK) care, urgent care, behavioral health, and chronic care management, HealthJoy aims to create healthier workplaces and reduce healthcare costs for businesses. Its platform is user-friendly, making benefits easy to navigate and providing a seamless experience for employees. With strategies focusing on cost reduction and improved healthcare outcomes, HealthJoy supports HR teams, enhances employee satisfaction, and is utilized by over 1500 companies.
Healthcare Concierge • Telemedicine • Rx Savings • Medical Bill Review • Healthcare AI Chatbot
Product Marketing Lead
February 14
HealthJoy
HealthJoy is a care navigation platform designed to help employees access high-quality healthcare at the best possible cost. By integrating various health services, including virtual musculoskeletal (MSK) care, urgent care, behavioral health, and chronic care management, HealthJoy aims to create healthier workplaces and reduce healthcare costs for businesses. Its platform is user-friendly, making benefits easy to navigate and providing a seamless experience for employees. With strategies focusing on cost reduction and improved healthcare outcomes, HealthJoy supports HR teams, enhances employee satisfaction, and is utilized by over 1500 companies.
Healthcare Concierge • Telemedicine • Rx Savings • Medical Bill Review • Healthcare AI Chatbot
📋 Description
• Provide strategic oversight on all product positioning to ensure it ties back to HealthJoy’s value proposition. • Provide strategic oversight across launch plans to ensure that launch activity feels cohesive to our audience and aligns with industry seasonality for maximum impact. • Develop a deep understanding of our buyers (including channel partners) and their needs. • Maintain buyer personas and lead projects related to interviewing or gathering information about our buyers to keep personas up-to-date. • Develop strong relationships with your product management counterparts. • Keep up with current product roadmap and roadmap changes (including maintaining roadmap deliverables). • Advise product management on ideal launch timing based on industry seasonality. • Maintain a deep understanding of our current product. • Keep up with market trends... • Own product positioning, messaging, and GTM strategy for benefits engagement product enhancements. • Partner with Revenue Enablement team to develop and conduct product training (how to position, key messages, their role in our GTM strategy), certifications, etc. for our Sales and Customer Success teams. • Analyze product adoption and identify opportunities to improve positioning or GTM strategy for better adoption.
🎯 Requirements
• 7+ years of experience in product marketing, preferably with a focus on B2B or B2B2C business models in the healthcare technology or benefits space • Understanding of the healthcare technology or benefits market • Strong experience leading market research, product messaging & positioning, and GTM strategies • Experience collaborating with multiple stakeholders and driving alignment • Excellent oral and written communication skills • Ability to manage projects efficiently with high standards for quality of work and a high-level of accountability • Problem solver mindset with an ability to navigate ambiguous projects • Bachelor’s or graduate degree in marketing, healthcare, business, or related field
🏖️ Benefits
• Medical, Dental and vision insurance packages • HSA contribution match • Stock options for eligible roles • 401k match • Paid parental leave • Company sponsored Short Term and Long Term Disability coverage • Flexible PTO
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