Hearst Health
Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.
Care Guidance • Improving Care Quality • Evidence-Based Decisions • Medication Decision Support • Medical Necessity Documentation
Global Senior Product Marketing Manager
January 23
Hearst Health
Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.
Care Guidance • Improving Care Quality • Evidence-Based Decisions • Medication Decision Support • Medical Necessity Documentation
📋 Description
• Lead marketing efforts for CDS Global’s product portfolio • Develop and execute go-to-market strategies and market research • Craft customer-first product positioning and messaging • Ensure cross-functional alignment across various teams • Create compelling product narratives and external content • Manage product marketing portfolio across the product lifecycle • Train sales teams and provide educational resources • Contribute to key initiatives and track marketing KPIs • Serve as subject matter expert in products and services
🎯 Requirements
• Bachelor’s degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field • Proven B2B/SaaS product marketer with eight or more years of experience • Deep industry knowledge of marketing and advertising industry • Product marketing expertise and strong organizational skills • Customer-centric approach with understanding of buyer personas and customer journeys • Experienced in collaboration with product management, sales, and marketing teams • Strong business acumen with ability to translate product capabilities into business value • Excellent time management and organizational skills • Highly collaborative team player
🏖️ Benefits
• Reimbursement up to $750 per month for qualified Child and Dependent Care expenses • Competitive Medical Health Plans: High Deductible and Traditional • Comprehensive Dental and Vision plans • Generous PTO, Holiday Pay, Life and Accidental Death insurance, Short & Long Term Disability • Wellness and Tuition Reimbursement Programs • 401(k)-retirement saving plan allowing immediate contributions • Paid parental leave for new parents
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