Account Based Marketing Manager - Automotive

December 6

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Writing services • Creative services • Digital Recruitment • Marketing Recruitment • Creative Recruitment

201 - 500 employees

🎯 Recruitment

🤝 B2B

Description

• Build and maintain strong relationships with account leadership teams. • Act as a trusted marketing advisor, balancing strategic guidance with managing urgent requirements. • Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans. • Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings. • Support critical deals within allocated accounts. • Lead the creation and implementation of marketing campaigns tailored to client experiences. • Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives. • Monitor, report, and evolve campaign performance using metrics defined by the ABM team. • Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.

Requirements

• Proven experience in managing senior stakeholders. • Expertise in developing and delivering ABM campaigns beyond standard digital marketing tactics. • Experience targeting automotive industry clients is strongly preferred. • Strong background in marketing campaign management and execution. • Demonstrated client-centric approach in strategic planning. • Solid understanding of ABM methodologies and marketing technologies. • Strong communication, collaboration, and interpersonal skills. • Analytical skills to leverage data and insights effectively. • Proactive mindset with innovative ideas to enhance ABM strategies.