B2B Demand Generation Specialist

August 23

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Cleo

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The 1st family support employee benefit to help all caregivers – from growing your family to caring for adult loved ones

family support • caregiving • parenting • mental health • lactation consulting

51 - 200

Description

• Develop, design, and maintain commercial materials, including talking points, positioning, and custom sales collateral when needed. • Support the creation of written assets, such as blog posts, social media posts, white papers, email copy, and other B2B content. • Manage logistics and operations, design and coordinate required graphics, order swag, and manage event marketing strategy for Cleo’s webinars and events. • Maintain Cleo’s presence on top aggregator sites, updating copy, images, and videos to align with product messaging. • Maintain an organized content bank and Google Slide library, ensuring B2B marketing materials are consistently updated and aligned with current information, metrics, and statistics. • Keep commercial teams fully informed about ongoing initiatives and campaigns by managing enablement hubs and distributing regular updates. • Support Cleo’s competitive intelligence research that helps to best position our solutions in the market.

Requirements

• 2-3 years of hands-on experience in marketing, demand generation, or sales enablement roles. • 1-2 years of experience in managing event vendors and/or event strategy. • Proficient in crafting diverse content types like presentations, case studies, and one-pagers. We have a strong preference for proficiency in Google Slides and Figma. • Strong verbal and written communication abilities, capable of articulating complex ideas clearly. • Demonstrated ability to manage multiple projects simultaneously with attention to detail, adherence to deadlines, and effective communication on progress or obstacles. • Excellent collaborative skills, adept at working with cross-functional teams to achieve common objectives. • Comfortable in a fast-paced, remote, startup environment, with the agility to pivot swiftly with shifting priorities and navigate ambiguity. • Familiarity with content management and collaboration tools such as Responsive, Confluence, and Google Sites is advantageous. • Experience working with B2B sales teams, B2B2C marketing teams, and/or within the healthcare sector is recommended and preferred, though not mandatory.