Associate Demand Generation Manager

August 22

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Pacvue

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Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations$1. .$1

eCommerce Strategy and Development • eCommerce Consulting and Advisory • Online Marketing • Paid Search • Display Advertising

501 - 1000

Description

• Implementation, management and execution of various paid ad types (primarily Google Search and LinkedIn) to capture demand globally. • Execution of multi-channel campaigns and support on creating compelling content across social media, email, and ads, longer-form written content, and videos that align to engage potential customers across various stages of the buyer’s journey. • Help design and implement email marketing strategies that nurture leads and enhance lead conversion rates. • Continuously test and optimize landing pages, ads, emails and other externally facing content to improve conversion rates, and drive customer action. • Monitor, analyze, and report on campaign performance, adjusting strategies as needed to drive high conversions and ultimately MQLs. • Stay abreast of the latest marketing trends and technologies, applying new ideas and tools to stay ahead of the competition.

Requirements

• 3-4+ years of experience in marketing for B2B SaaS organizations. eCommerce industry experience is a plus. • Proven experience in B2B demand generation or inbound marketing, with a solid track record of increasing MQLs and SQLs. • Experience in PPC advertising, including LinkedIn, Google Ads, and Bing. (Performance marketing will be critical to this role, please only apply if you have experience running paid ad campaigns). • Experience with SEO/SEM and Google Analytics. • Knowledge of marketing systems and processes, with working knowledge of CRM software and marketing automation tools (e.g., Wordpress, Salesforce CRM, marketing attribution, sales development platforms). • Proven experience in developing marketing plans, content, and campaigns. • Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones. • Excellent analytical skills to interpret and report data insights to inform data-driven decisions. • Solid project management abilities, with a track record of successfully managing multiple projects simultaneously. • Strong problem-solving skills and the ability to think critically, creatively and independently. • Be comfortable with a fast-paced environment that encourages experimentation and is happy to fail, as long as we fail fast and learn.

Benefits

• Unlimited Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave