Senior Vice President - Content Marketing

August 17

Apply Now

Receive Emails with Similar Jobs

Highwire PR

WebsiteLinkedInAll Job Openings

Elevate your story.

public relations • technology • consumer • mobile • small business

51 - 200

Description

• Lead new business and organic growth, with a responsibility and ownership of a new business pipeline, built in partnership with practice leads and in response to standalone content marketing growth opportunities • Oversee a team responsible for the development and execution of innovative content marketing and editorial strategies that drive growth, engagement and thought leadership for our clients and their executives • Stay abreast of industry trends and best practices to keep our content marketing efforts cutting-edge. These include the impact of AI on content generation, dissemination and consumption • Evaluate and build upon existing programs through strategic direction, strategy, and content development. Establish yourself as senior counsel to our most important clients, helping them navigate new challenges and apply content marketing or editorial solutions • Serve as the ultimate guardian of content quality, ensuring all our deliverables meet the highest standards in both writing and strategy • Lead and manage the Editorial and Content Marketing teams (including Writers and Editors) • Hold regular one-on-one meetings and execute performance evaluations for direct reports, leveraging individual OKRs and quarterly targets • Set departmental OKRs in conjunction with the team and agency leadership • Mentor, coach, and provide feedback for career path development of team members • Foster a positive, collaborative culture that contributes to job satisfaction for all teams • In partnership with our Delivery and Operations (project management) teams, ensure effective work distribution, optimized staffing and timely delivery • Establish and monitor freelance and contractor budgets, ensuring additional capacity is deployed where necessary, and justified against the above • Actively consult on client strategy through face-to-face meetings, virtual meetings, email and IM • Maintain a strong understanding of key clients' businesses, verticals, voice, preferences, and operational nuance • Oversee high-profile client relationships, ensuring satisfaction and retention • Identify client growth opportunities and prepare proactive proposals to continually enhance the programs we deliverIdentify clients at risk of churn and create tailored retention strategies • Work closely with CRMs and Account Managers on key client relationship development, satisfaction and retention beyond editorial and content marketing • In collaboration with our Delivery and Operations teams, design, document, and implement processes that improve internal efficiency, ensure quality and elevate the client experience • Identify opportunities to improve efficiency or reduce costs via process enhancements, technology or staffing optimization • Develop and deliver team training (both in person and via on-demand materials), ensuring standardization of approach and scalability of delivery • Ensure that every account is properly resourced for client satisfaction. If this requires additional resource, be prepared to make the business case leveraging your familiarity with standardized metrics: Revenue, capacity and utilization • Support business development by contributing to the development of new business pitches, reviewing proposals, and approving new scopes of work (designed in collaboration with our Delivery and Operations teams) • Establish yourself as a thought leader, and continually contribute to Highwire marketing materials • Collaborate with business development teams to expand our client base through networking, speaking engagements and acting as an ambassador for the agency • Spearhead the integration between Content Marketing, Editorial and the wider agency • Work particularly closely with our Insights and Analytics teams, leveraging analyst input for more sophisticated, cross-channel content marketing strategies and approaches • Foster collaboration and knowledge sharing across teams to create more sophisticated understanding and application of our integrated abilities • Work closely with CRMs, account and practice leads to ensure clients are consistently presented with content solutions which anticipate need, enhance their competitive advantage and deliver tangible, measurable value

Requirements

• 10+ years of experience in content marketing, editorial, or related field, with at least 5 years in a senior leadership role • Proven track record of developing and executing successful content marketing and editorial strategies • Expert knowledge of search engine optimization (SEO) and inbound marketing concepts. Practical experience in-platform across Google Search Console, Ahrefs or SEMrush is an advantage • Strong understanding of the digital marketing landscape, including paid, earned and social media. A background or experience in PR is beneficial • Exceptional writing, editing, and communication skills, including proficiency in AP style • Experience managing and mentoring teams of 5+ writers, editors, and content marketing strategists • Working knowledge of HubSpot, Salesforce, Adobe Experience Manager, Marketo, WordPress and Google Analytics • Proficiency in web-based project management software such as Asana, Monday.com, Wrike, Kantata or similar • Strong understanding of technology industry, players, and trends, especially in the B2B or healthcare spaces • Experience in change management and organizational development • Strategic thinker with the ability to translate vision into actionable plans • Bachelor's degree in Journalism, Marketing, Communications, or related field • Previous experience within journalism or publishing is beneficial and advantageous

Benefits

• Competitive salary • Merit-based bonuses and promotions • Hybrid work model to suit your schedule and lifestyle • Excellent vacation policy including an extended break for summer and winter holiday • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm • 401K Match • Medical and dental benefits/ FSA • Paid Parental Leave • Commuter Benefit • Home office equipment stipend • Growth Mindset Stipend of $100 annually for books, exhibitions, etc. • Technology reimbursement • Wellness benefit • Donation Match • Full-time writing Coach • Mentorship • Monthly recognition programs • Employee referral bonus • New business referral bonus • Quarterly Highwire fun events – Thanksgiving is our favorite holiday • Dog-friendly work environment • Extremely supportive, nurturing environment with many opportunities for learning and growth