Senior Vice President - Social Media

October 5

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Highwire PR

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public relations • technology • consumer • mobile • small business

51 - 200

Description

• About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. • At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. • We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. • Our people-first culture is driven by four core values: • Inclusion Always • Growth Mindset • Team Empowerment • Fierce Distinction • We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. • The Senior Vice President, Social Media will be a key leader in developing and driving Highwire’s social media programs. This role will focus on creating and executing innovative social media experiences, expanding our social media offerings, and integrating social strategies into broader digital marketing and strategic communications plans. You will work closely with clients and internal teams to ensure measurable outcomes, driving both client success and agency growth. As a senior leader, you will partner with our other VPs and SVPs of social media, as well as our EVP of Digital, to mentor a growing team of social media professionals and play a significant role in both new business development and organic growth within existing accounts.

Requirements

• 12+ years of experience in social media strategy, digital marketing, or communications, with significant experience in a leadership role. • Expertise in social media platforms, influencer marketing, content creation, community management, and analytics. • Experience in paid social media, including but not limited to: Audience targeting, campaign creation, optimization, retargeting and qualification, whitelisting, and attribution • Proven experience leading and growing social media programs within an agency environment. • Strong client-facing skills, with a demonstrated ability to build, retain, and grow senior-level client relationships. • Experience executing social media programs in regulated industries is a plus. • Track record of driving organic business growth through client expansion and upselling of social media services. • Experience leading high-performing teams and mentoring talent in the social media space. • Ability to develop and execute data-driven social media campaigns that generate measurable business results. • Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels. • Ability to operate in a fast-paced environment, managing multiple priorities while delivering high-quality results. • Experience identifying, vetting and managing vendor relationships for role-specific tools such as social media management or publishing platforms.

Benefits

• Competitive salary • Merit-based bonuses and promotions • Hybrid work model to suit your schedule and lifestyle • Excellent vacation policy including extended break for summer and winter holiday • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm • 401K Match • Medical and dental benefits/ FSA • Paid Parental Leave • Commuter Benefit • Home office equipment stipend • Growth Mindset Stipend of $100 annually for books, exhibitions, etc. • Cell phone reimbursement • Wellness benefit • Donation Match • Full-time writing Coach • Mentorship • Monthly recognition programs • Employee referral bonus • New business referral bonus • Quarterly Highwire fun events – Thanksgiving is our favorite holiday • Dog friendly work environment • Extremely supportive, nurturing environment with many opportunities for learning and growth