Senior Analyst, Paid Media

April 12

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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The Home Depot

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The Home Depot is a leading home improvement retailer, offering a wide range of building materials, home improvement products, lawn and garden products, and related services. The company operates both physical stores and an online platform, providing comprehensive solutions for DIY enthusiasts, professional contractors, and homeowners. The Home Depot is committed to diversity, equity, and inclusion, providing employment opportunities and benefits to a diverse workforce. Additionally, the company places a high emphasis on customer service and associate engagement to maintain its position as a trusted leader in the home improvement industry.

retail • home improvement • customer service

10,000+ employees

Founded 1978

🛒 Retail

👥 B2C

💰 Debt Financing on 2007-07

📋 Description

• The Sr. Analyst, Paid Media plays a critical role in driving e-commerce growth through strategic management of paid media channels at The Company Store. • This position is specifically responsible for executing, optimizing, and reporting on campaigns across paid social, affiliate, and display platforms. • The ideal candidate will collaborate closely with agency partners, creative teams, and merchandising to ensure marketing campaigns are executed effectively and efficiently. • This role requires strong analytical skills, meticulous attention to detail, and the ability to balance multiple priorities in a fast-paced retail environment. • The Sr. Analyst, Paid Media will be instrumental in budget management, performance tracking, and making data-driven recommendations to continuously improve marketing effectiveness and ROI.

🎯 Requirements

• Must be eighteen years of age or older. • Must be legally permitted to work in the United States. • 3+ years of experience actively managing and implementing large omni-channel digital programs, specifically Paid Social (Meta, Twitter, Pinterest, Reddit) and Affiliate marketing, and budgets at an agency and/or large retailer. • Previous experience with retail websites and analytics • Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook, experience with newer properties such as Pinterest and Twitter, Reddit a major plus. • Previous experience managing affiliate marketing program, working with key publishers. • Experience with Impact a plus. • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. • Presentation and writing skills