Senior Manager - Product Management, Marketing Data Products

November 15

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The Home Depot

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retail • home improvement • customer service

10,000+ employees

Founded 1978

🛒 Retail

👥 B2C

💰 Debt Financing on 2007-07

Description

• The Sr. Manager, Product Management- Marketing Data Products is responsible for attracting, retaining and developing top talent focused on assessing market needs and inspiring cross-functional product teams to find the fastest way to achieve value around those needs. • The Sr. Manager focuses on guiding and executing the delivery of business value to drive sales, improve efficiency and improve customer satisfaction through the production of quality products. • Within their designated enterprise product line, Sr. Managers work closely with teams of developers, designers and business partners. • They guide in-depth business reviews, communicate and present across all levels of the organization and support cross-functional product teams. • The Sr. Manager leads the strategy to deliver quality products that add value. • The Sr. Manager is skilled and experienced in generating innovative ideas for growth within their respective areas and across the Product Management organization. • The Sr. Manager must exhibit the ability to lead managers and their teams and drive change management and process improvement. • The Sr. Manager often leads senior-level Product Managers and/or leads teams of Product Managers that are responsible for higher-profile, more impactful products.

Requirements

• Must be eighteen years of age or older. • Must be legally permitted to work in the United States. • 6-8 years of relevant work experience • Lead the development, launch, and enhancement of data-driven marketing tools or platforms. • Develop and execute strategies for integrating data into marketing products, ensuring the quality, accuracy, and usability of data. • Work with cross-functional teams (engineering, marketing, data science) to align product features with business needs. • Define and track key product metrics to assess the performance of marketing data products. • Lead the collection, analysis, and interpretation of marketing data to provide actionable insights. • Measure the effectiveness of marketing campaigns across multiple channels (digital, social, email) using data-driven approaches. • Use analytics to identify key customer behaviors, preferences, and trends, driving personalization strategies. • Ensure seamless integration of MarTech tools with other business systems (e.g., sales, customer service) for a holistic view of the customer journey. • Drive marketing automation initiatives to enhance customer engagement, lead generation, and conversion tracking. • Mastery of working as a Product Manager in a modern software development based enterprise environment and overseeing multiple products • Mastery of modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development and continuous deployment • Mastery of working in a fast paced, fluid environment where priorities shift on a regular basis • Proficiency in communicating with and influencing functional and technical team members at all levels in the organization • Mastery of working as part of a collaborative, cross-functional, modern software design and development team • Proficiency in creating, prioritizing and accepting user stories • Proficiency in conducting user research and testing to understand needs • Mastery of identifying goals, metrics and analytics to measure product value • Proficiency in conducting competitive research and analysis • Proficiency in guiding more junior team members through Product Management fundamentals in a professional setting • Proficiency in managing and growing team members in a professional setting