Product Marketing Manager

December 13

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Homethrive

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

🤝 B2B

💰 Series B on 2022-05

Description

• As a Product Marketing Manager on the Homethrive team, you will partner with Marketing and Product teams to drive growth in a fast-paced, high-impact environment. • The team’s mission is to translate deep user empathy and insights into compelling marketing that drives tangible business results through user acquisition and engagement. • You will fill a critical role on the team, leading high-priority initiatives from product development through launch and the entire product lifecycle. • Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products, and solutions. • Leverage target audience and competitive insights to craft effective messaging, positioning, and assets for feature development and launches. • Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand reach and awareness. • Develop messaging and marketing campaigns that demonstrate deep target audience understanding to effectively reach, acquire, and engage members.

Requirements

• 5-6 years of B2B or B2C product marketing. • Team player first and foremost, and believes great things come from collaboration. • Storyteller who is able to translate complex technical concepts into consumer-friendly language and concise value propositions. • Proven success bringing complex projects and initiatives to market. • Able to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations. • Excellent communication skills (written, verbal, visual), both for internal audiences and consumer-facing messaging. • Proven success collaborating with cross-functional teams. • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented. • Self-starter and solution-oriented; ability to prioritize and work independently with minimal supervision. • Innately curious and eager to learn new things; balancing creativity and analytical thinking.

Benefits

• Competitive salary and performance-based bonuses. • Health, dental, and vision insurance. • 401(k) retirement plan with company matching. • Generous vacation and paid time off policy. • Opportunities for professional development and training. • A dynamic and inclusive work environment.