Marketing Acquisition Strategist

February 1

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $67.3k - $105.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Horace Mann

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Horace Mann is a company that provides comprehensive insurance and financial solutions tailored for educators and public sector workers. The company offers a wide range of insurance options including auto, home, renters, liability, life, and supplemental insurance. In addition to insurance, Horace Mann provides retirement and financial strategies, such as 529 College Savings Plans, investment management, and student loan solutions designed specifically to help educators. They are committed to supporting educators through various programs, workshops, webinars, and partnership initiatives that aid in professional and personal financial wellness. Horace Mann is recognized for its strong financial stability and ethical governance practices, ensuring security and privacy for its nearly one million educator clients across the nation.

Auto Insurance • Home Insurance • Renters Insurance • Life Insurance and Retirement Annuities for Educators • Supplemental Insurance

1001 - 5000 employees

Founded 1945

💸 Finance

📚 Education

📋 Description

• Manage the end-to-end marketing process using tactics such as, email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics • Ideate, design, create, deploy, and measure marketing outreach programs • Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value • Manage and optimize always on acquisition marketing campaigns • Monitor, measure, and socialize campaign performance • Partner with external marketing agencies and platforms • Ensure compliance with brand guidelines and external regulations • Partner with business partners and stakeholders to ensure their marketing acquisition needs are met • Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer

🎯 Requirements

• 6+ years in acquisition marketing with experience in design, creative, and messaging • Bachelor's Degree required, advanced degree preferred • Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization • Exceptional verbal and written communication skills to internal and external audiences • Strong data and analytics capabilities with experience A/B testing and measuring marketing performance • Aware of emerging trends impacting the marketing space