Director of Demand Generation

July 24

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Hubstaff

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Employee Monitoring • Employee Time Tracking • Employee Productivity • virtual assistants • screenshot software

51 - 200

Description

• Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives • Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture • Drive the creation and optimization of content that attracts, engages, and converts our target audience • Collaborate with the SEO team to develop and implement SEO strategies to improve organic search rankings and drive organic traffic • Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads • Partner with performance media agency to create and optimize efficient and effective paid search, paid social, display and video campaigns that can accelerate customer acquisition • Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs • Utilize data analytics to measure, optimize, and report out on the effectiveness and ROI of demand generation campaigns • Manage relationships with external consultants, vendors, and contractors to ensure timely and effective execution of demand generation initiatives

Requirements

• Bachelor’s degree in Marketing, Business, or a related field • Minimum of 7 years of experience in demand generation, inbound marketing, or related roles, with at least 3 years in a leadership position • Strong understanding of SEO principles, content marketing strategies, and lead generation tactics • Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.) • Exceptional analytical skills with the ability to interpret data and make data-driven decisions • Experience managing and collaborating with external consultants, vendors, and contractors • Preferable to have proven experience in B2B SaaS marketing, ideally within a product-led growth company • Excellent communication, leadership, and project management skills • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Benefits

• 25 days of PTO/year • Access to good private medical insurance • 401k • Annual bonuses to cover expenses with equipment or training • Annual salary increases based on performance + annual bonuses (based on reaching specific goals)