CRO Specialist - E-Commerce
November 21
Description
• Company Introduction: • Apex is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets. • We work with top e-commerce brands to enhance their websites, using data and proven strategies to drive growth. • With a solid record of delivering results, we combine technical skills with a focus on improving user experience. • As we expand, we offer opportunities to work with a talented team, solving challenges and applying advanced CRO methods. • If you’re looking to make a difference and help e-commerce businesses grow, alongside a team of driven professionals, consider joining the Apex team. • About the Role: The Conversion Rate Optimization Expert is responsible for enhancing the performance of our clients’ websites by implementing data-driven strategies that maximize their conversion rates. • This position plays a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance. • You will collaborate closely with copywriters, designers, web developers, and other team members. • Your responsibilities will include developing Conversion Rate Optimization (CRO) strategies for our clients, auditing their websites to identify optimization opportunities, running A/B and multivariate tests to determine the changes needed, and working with our internal teams to execute, monitor, and further improve the results of the optimizations implemented. • General responsibilities: The responsibilities of our Conversion Rate Optimization Expert include, but are not limited to: • Developing and implementing tailored, data-driven backend CRO strategies for our agency’s clients to enhance their website performance and maximize conversion rates. • Performing thorough brand audits of clients’ websites to identify areas for improvement. • Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization. • Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented. • Optimizing brands’ landing and product pages, checkout flows, and overall website architecture. • Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points. • Monitoring and reporting on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement. • Translating complex data and test results into clear, actionable insights and recommendations for clients to ensure that they can make informed decisions. • Staying up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine your own strategies and practices. • Maintaining thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomes. • Assisting in the development of CRO case studies and success stories for marketing purposes. • Overall, the Conversion Rate Optimization Expert will play an important role in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.
Requirements
• A minimum of 3 years of experience in the CRO field • Proven experience in a similar CRO role, specifically within the e-commerce industry • A proven track record of improving conversion rates for e-commerce clients • Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients • A strong understanding of UX/UI principles and how they affect conversion rates • A demonstrated ability to run A/B and multivariate tests from start to finish • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user’s experience • Being familiar with heatmaps, session recordings, and user feedback tools • Strong communication skills for effectively presenting test results and recommendations to the team and the clients (direct client communication will not be a requirement of the role, at least not as originally intended) • A proactive attitude with a strong focus on delivering high-quality results • Being able to work independently and as part of a cross-functional team • Being able to handle multiple projects and deadlines simultaneously • An excellent attention to detail and a commitment to producing high-quality work • Strong problem-solving skills and a proactive approach to finding solutions • Familiarity with working autonomously and managing your own time independently and effectively • Must have a stable internet connection and a laptop or PC • Excellent verbal and written communication skills in English (You must be fluent in English, although English doesn't have to be your native language) • Being open to receiving feedback and constructive criticism and improving on it • Must be available and responsive during our office hours (10:00 AM to 6:00 PM UK time) • Must be able to consistently work full-time
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