Marketing Manager, Government Solutions (US East Coast)

July 13

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ICEYE

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💰 $136M Series D on 2022-02

Description

• Leading the planning, development and implementation of the marketing strategy for ICEYE Government Solutions in alignment with commercial objectives, working closely with Regional sales leaders and the central marketing team • Working with Partner organisations to create and deliver growth-oriented partner marketing strategies • Copywriting and management of the creation and production of online and offline marketing content against the set deadlines • Creating and editing content pieces as part of integrated and powerful growth marketing campaigns driving demand and engagement via social media, web and email: whitepapers/ebooks, blog posts, web landing pages, articles, case studies, press releases, messaging documents etc. • Collecting data and insights from cross-functional teams, market research, customers and business partners and connecting the dots into an appealing storyline that engages with our target audiences and helps them with decision-making throughout the customer lifecycle • Delivering impactful messaging and content with clear CTAs • Creating pitch decks, collateral and other sales enablement materials, and where appropriate, partnering with graphic designers to turn written content into visual communication and marketing collateral in tight alignment with the government sales team and product & analytics team counterparts • Liaising with the rest of the content creation and marketing professionals at ICEYE to ensure alignment between business lines and the highest possible impact across all channels

Requirements

• 6-10 years of relevant marketing strategy & planning, copywriting and content creation experience aiming for awareness and demand creation campaigns towards government audiences • Experience in creating relevant and engaging content and communications for crises • Native-level English skills, exceptional written and verbal communication skills • Strong conceptual skills and attention to detail • Experience with campaign management • Exceptional ability to collaborate and influence across the teams - strong track record of cross-functional marketing coordination and collaboration with commercial and product teams • Excellent project management capabilities with the ability to document and communicate plans and timelines effectively • Ability to work independently in a remote environment with teams across global time zones • Thrives in a fast-paced growth environment • Familiarity working with Hubspot and Salesforce is a plus • Flexible, positive attitude with entrepreneurial hands-on drive and spirit • Located in the US East Coast

Benefits

• Trinet Medical plan • Basic life insurance • Discount on visits on Dental and Vision plan • 401K program • Unlimited PTO • Time for self-development, research, training, conferences, or certification schemes • Fully remote