Senior Paid Media Specialist

March 21

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IDC

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IDC is a leading global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. The company specializes in research and data analytics, helping organizations make informed decisions about technology investments and market strategies across various sectors. With an extensive range of insights and data-driven approaches, IDC empowers businesses to navigate the complexities of the ever-evolving technology landscape.

ICT Market Research • Consulting • Go to Market Services • Industry Events • Data

1001 - 5000 employees

📋 Description

• IDC is seeking a highly motivated and experienced Senior Paid Media Specialist to join our growing digital marketing team. • The right candidate will be responsible for developing, implementing, and optimizing paid media campaigns across various platforms, driving qualified traffic, and helping to achieve strategic business objectives. • This role requires a data-driven approach, strong understanding of paid media best practices, and the ability to think creatively. • IDC is the most respected global technology market research firm operating in over 110 countries worldwide.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3-4 years of proven experience in paid media management or digital marketing. • Experience with retargeting and ABM programs is required. • Demonstrated proficiency in paid media platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager). • Experience with other platforms (e.g., Reddit Ads, content syndication, programmatic advertising) is a plus. • Strong analytical skills with experience using analytics tools (Looker Studio, Google Analytics, SEMrush, Google Tag Manager, platform-specific analytics dashboards). • Strong organizational, project management, skills with attention to detail and the ability to manage multiple projects simultaneously. • Experience with A/B testing and other optimization techniques. • Experience with marketing automation tools and CRM platforms (e.g., Marketo, Salesforce) is a plus. • Familiarity with ABM platforms and tools (e.g., Demandbase, 6sense) is a plus.