Growth Marketing Manager

6 days ago

Apply Now

Receive Emails with Similar Jobs

IDERA Software

WebsiteLinkedInAll Job Openings

SQL Server • MySQL • Database Monitoring • Database Design • Database Development

51 - 200

Description

• Drive pipeline growth and enhance brand awareness for software quality & DevSecOps brands. • Create and own the brand's strategy, vision, and campaign framework. • Collaborate closely with cross-functional teams to execute the strategic vision. • Define and lead growth marketing strategies informed by market research. • Manage marketing budget efficiently and provide regular performance reports.

Requirements

• 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy, including 3+ years in a management role. • Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus. • Familiarity with HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms. • Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage. • Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance. • Excellent communicator and collaborator with experience managing cross-functional marketing initiatives. • Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.