Franchise Success Account Manager - Digital Marketing

February 26

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Logo of Ignite Visibility

Ignite Visibility

Ignite Visibility is an award-winning digital marketing agency that specializes in performance marketing through multichannel digital strategies. The company offers a broad range of services including search engine optimization, digital PR, content marketing, email marketing, lifecycle marketing, paid media advertising, social media marketing, and creative design services. Additionally, Ignite Visibility focuses on conversion rate optimization, website design and development, Amazon marketing services, and analytics. Their proprietary digital marketing forecasting system, Certainty, provides clients with reliable revenue forecasts and tracking. As a leader in the industry, the company is praised for its strategic SEO campaigns and innovative marketing solutions.

Social Media Marketing • Email Marketing • Analytics • CRO • Paid Media (PPC

201 - 500 employees

Founded 2012

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 Private Equity Round on 2023-02

📋 Description

• Works at the direction of the Account Manager or lead Franchise Success Manager • Provides front-line customer service to support the franchisees, answer their queries and increase client satisfaction • Have a thorough understanding of the client’s contract and selling opportunities of Ignite Visibility products/services to generate increased revenue • Assist in the onboarding of new franchise locations • Be the liaison between corporate and franchises in regard to communicating process updates and sales support • Understand our client’s sales and marketing processes so we can consult and build their needs inside of HubSpot for maximum impact • Assist the Account Managers in the collective development of strategic documentation • Collaborate with internal team members to drive results for the client, identify risks and opportunities, and hold teams accountable to budget, timelines, productivity, process, standards, and results • Attends periodic key account meetings as needed • Assist the Account Managers to ensure that all internal and external meetings are scheduled and all parties notified of the time, location, and expected contributions (e.g. meeting agenda, etc.) and all documentation is prepared in advance • Ensure that, at all times, status reports and monthly billing and budget summaries are up-to-date and error-free • Ability to report on the status of accounts upon request • Manage all billing changes including new services, reduction in services, and cancellations • Responsible for obtaining client approvals for all new estimates and change orders • Escalates any franchisee cancellation requests to the Account Manager in order to retain the account • Maintain a business development mindset, partnering with the Client Success Director to discuss any opportunities to increase current client revenue or potential new business • Use all of IDS business management and communication platforms to keep stakeholders informed, tasks assigned, and projects well managed in accordance with deadlines • Understands how to use and manage the DevHub sheet • Ability to communicate rapidly and effectively with all parties involved in the projects • Will be expected to have a drive to continually learn and grow in knowledge and skill of digital marketing • Stay on top of industry trends in order to stay on the cutting edge • Assist with help desk tickets if necessary • Assist sales team with presentations and proposal development • Performs other duties as assigned by management

🎯 Requirements

• Bachelor's degree in marketing, business, communications, or a related field • Minimum 1 year of account services experience in digital marketing channels or a degree in digital marketing plus internship experience in marketing • 1+ years of sales, customer service experience, or client services • Excellent communication skills and ability to communicate rapidly and effectively with all parties involved • Ability to thrive in high growth and fast-paced agency setting • Have a drive to learn and grow in digital marketing knowledge and skills continually • Franchise or multi-location marketing exposure • Proven ability to juggle a good volume of account management projects at a time • Proven ability to build rapport with clients and problem-solve effectively • Sharp attention to detail and strong organizational skills • Excellent business acumen and experience working with business executives • Experience working with Project Management systems such as Outlook, Slack, Monday, and Google suite

🏖️ Benefits

• Competitive salary based on experience + comprehensive benefits • Career growth and opportunities to learn our business • Full comprehensive health, dental coverage, vision coverage • Fully remote role, work from home • Generous paid vacation and sick time including your birthday off & extra time off around major holidays • 401k-retirement plan with employer match • Employee advancement and clear growth potential • Company-sponsored professional development opportunities

Apply Now

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